GLOBAL ECONOMIC AND BUSINESS TRENDS I A MODEL FOR ANALYSING THE BUSINESS ENVIRONMENT * PEST MODEL Business environment facing all firms in an industry or sector * political trends * economic trends * social & demographic trends * technological trends PESTEL: PEST + environmental, legal EXAMPLES: innovation driven UK Aero engines Oil extraction F1 Japan IT /computers Consumer electonics Germany Cars Capital goods Russia
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have been created due to a well-established product line and target demographic, in a challenging industry environment, facing declining growth and changes in corporate structure and ownership. The case represents the opportunity for students to analyze the effectiveness of organizational strategy and goals. No long term strategic planning (no vehicle growth) Goal: Is to keep the business healthy, keep inventories in line and keep moving forward. We ……. (page209) Goal analysis: SMART PESTLE
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government to achieve its goals (Godard, 123-167). For a long time, the cooperation enjoyed state protection against competition until recent when the government finally lifted the barriers in the communication industry. Today, the main challenge facing the Kenya Broadcasting Cooperation is serious competition from other upcoming media houses such as Citizen Radio and Television, provided by the Royal Media Services and owned by a private investor called S.K Masharia. Since the corporation is owned
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over 1 trillion US dollars. “Revenue of the worldwide pharmaceutical industry” (2014) it is currently facing its toughest outlook to date with both biotech and pharma sectors starting to sink. This is a very high risk industry and there are many factors that can affect it. PESTEL analysis is a tool used to analyse and monitor the external marketing environment factors that have an impact on a business. Porters five forces states that “the structure of an industry and the ability of firms in that industry
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15:14 Page 1 Introduction: ‘business’ and its ‘environment’ Paul Wetherly and Dorron Otter Contents The approach of this book—themes and issues 2 What is business? 4 Business and the problem of scarcity 5 The private sector—on closer inspection 7 28 Review and discussion questions 29 Assignments 30 Further reading 30 4 The private sector of business Case study: ‘UK plc’ Other sectors of business—the public sector and the third sector
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Case Studies/ Briefing Paper Pages 1 , to 3 are adapted from: Cameron S, (2002), Business Student’s Handbook, Prentice Hall, Essex We are going to look at how to use a case study to solve a problem. However this format can also be used to create a briefing paper for a potential client. Why are they important ? Case studies bridge the gap between learning and work situations in which you will be applying that learning. Pioneered by Havard Law School and then used on their MBA course
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4. External Environment Analysis I A. Macro Environment and trends * Macroeconomic forces – * Demographic forces –store expansion strategy, selected favorable demographic locations and selected a large city to serve as a “hub”; teams of professionals were located in hub cities to support the goal of opening 20 or more stores in the hub within two years. Starbucks had vice presidents that oversaw the store expansion process in a geographic region and responsible for instilling the Starbucks
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macro environment of the new washing machine which is being developed for launch in 2008 by Smart Wash Company. An organization's marketing environment can be defined as: the actors and forces external to the marketing management function of the firm that impinge on the marketing management's ability to develop and maintain successful transactions with its customers (Kotler, 1997). Virtually all introductory textbooks in marketing reserve a section for an analysis of the macro environment (McCarthy
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CHAPTER 1 1.0 INTRODUCTION The concept of micro finance is not new in the world, sub-Sahara Africa and in Kenya. Savings and credit groups have operated for centuries all over the world. They include the Chit Funds of India, Tandas in Mexico, and Arisan in Indonesia. In Africa such groups consist the “Susu” of Ghana, BOSCA of Botswana, ADESSI of Burkina Faso, ACCORD of Uganda, Zusa of Zambia among others. In Kenya on the other hand Micro Finance Institutions (MFIs) include Faulu Kenya
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condition for an exchange ▪ Study all types of marketing management orientations and know the differences between them (Production, Sales, Market and Societal). II. Strategic Planning for Competitive Advantage (Chapter 2) ▪ Understand how business strategy relates to marketing and what is SBU. ▪ Review the different types of marketing strategies (e.g. Ansoff’s strategic Opportunity matrix and BCG matrix) and their components. ▪ Know the elements of a Marketing Plan ▪ Identify
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