5/3/2014 Topic Outline MARKETING ENVIRONMENT Principles of Marketing Lecture 2 Scanning the marketing environment Components of the marketing environment. Impact of the macro-environment. Impact of the micro-environment. Marketing Environment • Scanning the Marketing Environment Companies scan the marketing environment in order to change and adapt their marketing strategies – as it provides opportunities and threats. In doing this companies must be proactive, It is pointless to
Words: 1765 - Pages: 8
high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK and overseas. The business frameworks PESTEL, Industry key drives, Industry’s life cycle indicated that the UK’s fashion market is influenced from several external factors. The industry’s key
Words: 5370 - Pages: 22
Business Report on Alibaba Name: Xiya Chen Group:IBM-E2 Subject: Business & Management Executive Summary This report is based on the business environment analysis to identify key factor for Alibaba. From ratio analysis, it is found that financial performance of Alibaba is decreased in last two years due to decline in profitability and management efficiency. It is also identified from PESTEL analysis that political, social and legal environment of China is supportive for Alibaba, but
Words: 1650 - Pages: 7
MBA505 INTERNATIONAL BUSINESS MANAGEMENT REV11A CHAPTER 1: ASSESSING THE ENVIRONMENT POLITICAL, ECONOMIC, LEGAL, TECHNOLOGICAL CHAPTER SYNOPSIS This chapter explains the elements of International Business Management. It gives a sound understanding of factors such as Political and Economic Environment, Legal Environment, and Technological Environment. Also, it covers the effects of Regional Trading Blocks, Information Technology, The Globalization of Human Capital, The Global Manager’s Role
Words: 9226 - Pages: 37
SUMMARY VIH Aviation has built credibility for its well trained staff, well maintained equipment, safety standards, and technological developments. The performance of the organization has caught the attention of some foreign firms, and additional business ventures will analyzed. China’s second-largest airline has proposed a joint-venture offering shares, profits, cultural know-how for equipment and managerial know-how. Australia’s HNZ group has proposed an acquisition and has offered their staff,
Words: 8136 - Pages: 33
BUS203 Assignment-1 * Ethical and Ecological Environment: A business should always follow some ethics of their own in order to safeguard themselves from any kind of legal issues. During on-going blockages the RMG sector is suffering huge amount of loss. Their orders are being reduced to a very small amount due to the current political situation of the country. Still they are making their workers work for longer hours to complete their orders. After the two industrial disasters – Tazreen Fashions
Words: 999 - Pages: 4
069017970 Master of Business Administration Module 2 Strategic Analysis and Choice Submitted by: Mohammed Hassan Sidahmed Student ID # 069017970 Intake: October 2006 1 Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 Strategic Analysis and Choice With reference to empirical examples, identify the circumstances in which a company should consider implementing a process of strategic renewal. What business strategies can they adopt
Words: 3651 - Pages: 15
businesses out of businesses, which add up to local unemployment and that isn’t good for any economy. Another risk that a country has to think about is the fact that Investing in foreign business drives out business for the local businesses and drive prices up in the process. Another issue would be the company being use to a legal system unlike the one of the host country. This is why the company would have to just deal with the issues and not try to change the culture around them. Some Governments do not
Words: 1560 - Pages: 7
Quiz 2 North South University Bashundhara R/A Submitted to: DAK Course: BUS 401 Section 1 Khandkar Imran Bin Khaled Letter of Transmittal September 26, 2011 Dilara Afroz Khan Rupa (DAK) Lecturer School of Business North South University Subject: Submission of the quiz-2 paper. Dear Madam, It is a great pleasure for me to submit this assignment that was provided in exchange of quiz 2. I am pleased to inform you that I have thoroughly enjoyed working in this paper
Words: 3791 - Pages: 16
Chapter 2—The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis TRUE/FALSE 1. The health-related concerns in the general environment facing Philip Morris International are part of the physical segment. ANS: F PTS: 1 DIF: Medium REF: 36 OBJ: 02-01 TYPE: comprehension NOT: AACSB: Ethical & Legal understanding | Management: Ethical Responsibilities | Dierdorff & Rubin: Managing the task environment 2. The external
Words: 12939 - Pages: 52
