creating sustainable competitive advantage. Co-branding as an alternative branding proposition is fast making grounds due to various factors. The opening of Indian economy with spate of entries by multinationals makes it evident that the Indian consumer is going to face lot of products with co branding options. This paper looks in to the psychological principles of co-branding strategy and highlights the potential benefits and dangers of co-branding strategy as a brand building alternative in
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Table of Content | | |Page | |Introduction | |2 | | | | | |Issues |
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rSelçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 21 / 2009 Türkiye’de SMS Reklamları: Tüketici Tutumlarını Etkileyen Faktörler SMS Advertising In Turkey: Factors Affecting Consumer Attitudes Hasan Kemal SUHER * Nevzat Bilge İSPİR ** ÖZET Mobile telefonların kullanımdaki hızlı artış hem pazarlamacılar hem de reklamcılar için yeni bir taşıma platformu yaratmıştır. Mobil cihazların popülerliği arttıkça, Kısa Mesaj Servisleri (SMS) potansiyel tüketicilere ulaşmak için daha da önemli
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Social Media and Our Children Crystal Y. Mays Liberty University Abstract Social Media today has confronted our youth with different entertainment environments than the one experienced by their parents and grandparents. Today children live in a world that provides various social network resources, like cell phones, Ipods, Ipads, and notebooks, that makes it possible to connect to social networks at any time. Technology is everything to them because they communicate, live and socialize through
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Sequence Model 15 8. Creative Brief 16 9. Creative Strategy 16 9.1. Single Minded Proposition 17 9.2. Packaging 17 9.3. Brand 17 9.4. Creative Idea 18 9.5. Executional Mandatories 18 10. Media Strategy 18 10.1. TV Advertisement 18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11
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Thousand Bayonets.” The military – media relations have been characterized by mutual suspicion, disagreement and competing objectives (Carlos, 2003). This is because the military adopt the principle of secrecy for execution of its operations as opposed to that of openness adopted by the media. The military conducts its operations in a manner that offers the best conditions of security for personnel, equipment and the aim of the operation. On the other hand, the media considers it a duty to inform the
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influenced by power and authority, the maintenance of social order is achieved through power and coercion and social change is constant. Although conflict is a derogatory term by its definition, conflict is not always a bad thing. But whether positive or negative, conflict is a catalyst for change. Conflict brought about the end to slavery in the United States. It also brings about unrest as is evident currently in the Ukraine. Both the functionalist and conflict theories take a broad view, examining
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Name of organization: KFC Chicken meat production is the largest sub segment of South African agriculture. It contributes almost 18% to agriculture's gross income which contributes to the economy growth and development of the nation. Chicken meat is the most important protein source in the diet of the majority of South Africans, including the poor. Chicken meat is the cheapest source (in terms of R/kg) of meat in South Africa, however, since 2013 chicken meat prices in South Africa increased by
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Leadership in a Global Environment 09192015 Abstract Corporate citizenship is a very important topic within the global business environment today. Consumers have much more hands on access to company data and can question the actions of corporations much easier than before. The access to the Internet and forms of social media has been some of the reason that corporation’s feet are being held to the fire. They cannot get away with social irresponsibility. In 2012, Apple was the largest
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Reserve, have control on the effect of supply and demand and money growth. As both supply and demand for money each depend on the interest rate, we specifically look at how inflation effects supply and demand on money. There are differences of money supply and demand for money; where it comes from and how it’s demanded. Given there are many variables that can effect money supply and the demand for money, we will focus on where it comes from and how inflation effects it. In the book, The General
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