mobile advertising. The model was tested with a sample of 250 young adults using Partial Least Squares (PLS) analysis. Findings indicated that a positive relationship exists between a consumer’s attitude towards mobile advertising and his or her purchase intention. However, this relationship was found to be partially mediated by the attention that a consumer pays to the mobile advertisement, as well as his or her involvement in it. Keywords: mobile advertising; attitude; attention; involvement; purchase
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relationship between marketing mix and customer retention for Tongkat Ali coffee. In other words, the study will attempt to identify and link the cause and effect relationship between marketing mix and customer retention for Tongkat Ali coffee. Therefore, many questions need to be answered. What are the product’s attributes sought by consumers? Who are the people that consume the product? When and where do they consume it? How frequent? What factors affect repurchase decisions? Why do they continue
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Social Networks: Changing Society Social networks are changing society’s attitude towards personal interactions due to their accessibility, variety and overall appeal to all age groups. When using social networks for daily interactions, we communicate with two main groups or networks. The first group is close friends and family, with whom we share our most intimate side and the second group is colleagues and associates at work (Bowles, 2013). When interacting online with the first group,
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to drive Saddam Hussein out of Kuwait with force (pitythefool, 2008). As a result, the coalition led by the U.S won the war in a short time period. However, were the overall effects of the 1991 Persian Gulf War positive or negative for the United States? Political Perspective The 1991 Persian Gulf War had several positive impacts for the U.S from a political perspective. The first Persian Gulf War was not only limited to Iraq and Kuwait. It was also an issue of high political importance for the
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for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded
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the Age of Modern Technology Families today live in a world saturated by media and technology. The average American child has 3.5 televisions, 3.3 radios, 2.9 VCR/DVD players, 2.1 video game consoles, 1.5 computers, and 3.6 CD or tape players in their home (Pigeron, 2009, p. 1). 84% of children ages 7-17 use the internet in their homes, and 57% have their own cell phones (Kennedy, Smith, Wells, & Wellman, 2008). Media has become intricately woven into the daily lives of families – it acts as
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considered as a sign of shame, dishonour or disapproval, of being rejected by others. Stigma is painful and humiliating. Since Civilization, persons suffering from mental barrier of their disability accompanied social stigma and negative social mind-sets. A determined negative outlook and social rejection of people with disabilities is evident all through history and across the culture. Society viewed mentally ill people as either morally wrong or they were being punished by God, or as being possessed
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solid understanding of consumer behavior in general, and consumers' interpretation of and response to advertising in particular. Consequently, this note presents a useful perspective on understanding how advertising works from a consumer point of view. The note takes the perspective of the elaborationlikelihood model (ELM) developed by Petty and Cacioppo. 1 Understanding how advertising works is important for students, academics and managers alike. Many marketing and consumer behavior researchers devote
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environment (On-Scene Coordinator Report). BP controversially responded to the Deepwater Horizon disaster by releasing 1.8 million gallons of the dispersant Corexit into the Gulf of Mexico. Corexit is a chemical compound that can produce adverse health effects for humans, including skin inflammation, fatigue, and cognitive problems. Additionally, it can harm
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gross domestic product, interest rates, current account, monthly supply, employment, their information etc. have an impact on daily stock prices (Kurihara, 2006). This paper reflects how stock price is determined by considering the effect of different factors and outlines whether the internal, external and economic factors have impact on stock pricing. This study is about to know whether Dividends, paid up capital, market capital, corporate social responsibility
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