PUPILS’ PERCEPTION OF CABLE TELEVISION PROGRAMMES AS DETERMINANT OF READING HABITS AND ATTITUDES IN UNIVERSITY STAFF SCHOOLS IN SOUTH WESTERN NIGERIA BY FLORENCE ADEOLA, OMOBA A proposal in the Department of ABADINA MEDIA RESOURCE CENTRE submitted in partial fulfillment of the requirements of the Degree of DOCTOR OF PHILOSOPHY of the UNIVERSITY OF IBADAN TABLE OF CONTENT INTRODUCTION * Background to the study * Statement of the problem * Objective of the study
Words: 17770 - Pages: 72
To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Group 22 Supervisor Manish Rajput Lecturer LSM Name Mr. Brajdeep Mr. Sayeem Rafiq Mr.Manveer Roll No 40 42 45 Regd. No 10805062 10807184 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (2010)
Words: 10335 - Pages: 42
Chapter 8 Producer and Consumer Surplus consumer surplus — the value the consumer gets from buying a product less its price. producer surplus — the price the producer sells a product for less the cost of producing it. Burden of Taxation A tax paid by the supplier shifts the supply curve up by the amount of the tax. The loss of consumer and producer surplus from a tax is known as deadweight loss . Deadweight loss is shown graphically by the welfare loss triangle — a geometric representation
Words: 5612 - Pages: 23
online retailers in the world and was one of the first to sell goods over the internet. The effects of economic, cultural, trade environment and political and legal factors have varying influences upon Amazon’s international marketing mix. The economic impacts of market characteristics and competition are vital information for the growth of Amazon. Internet retailing industry will continue to see positive growth and expand. The online retailer industry sales increased by 14% compared to 2011 (Guardian
Words: 1403 - Pages: 6
Mass Media Mass media are means of communication that are used to reach the general public for the purpose of creating audiences for information, artistic expression, and other kinds of messages. Although the word mass suggests large numbers of people, the term is subjective, with standards of measurement relative to the normal capabilities of a given medium. For example, 1 million books sold nationally is more impressive than a national television audience of 1 million viewers. The word media is
Words: 2301 - Pages: 10
We have collected all the articles needed for the project from the AIS journals and we r reading and summarizing them and there is some of the summaries. Summary of the articles: 1. Examining the critical success factors of Mobile website adoption (Tao Zhou, 2010): Purpose: The purpose of this research is to examine the critical success factors of mobile website adoption. General view: The paper is talking about the information systems success theory proposes the system quality and
Words: 4787 - Pages: 20
Young Consumers The challenge of advertising to children Winston Fletcher Article information: Downloaded by NATIONAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD At 03:26 16 September 2015 (PT) To cite this document: Winston Fletcher, (2004),"The challenge of advertising to children", Young Consumers, Vol. 5 Iss 2 pp. 11 - 15 Permanent link to this document: http://dx.doi.org/10.1108/17473610410814102 Downloaded on: 16 September 2015, At: 03:26 (PT) References: this document contains
Words: 2764 - Pages: 12
patients to enter their facility for their medical needs. In many hospital settings one of the primary marketing strategies used is the promotion of positive patient experience. Ensuring a positive patient experience is a technique used to gain the patients confidence and trust with the medical staff and facility. Many large hospitals have trusted in the media and Internet for medical information for their current and future patients. This is used as a form of marketing because of the easy accessibility
Words: 719 - Pages: 3
Stakeholder Executive Summary Online marketing is growing at an astounding rate. The primary purpose of digital marketing is to: ✓ Drive top line revenue ✓ Accelerate time to competitive advantage ✓ Gain access to new consumers ✓ Increase market share Gourmet grocers such as, Kudlers Fine Foods looking to grow revenue, and introduce a new healthy snack food line, a well executed Internet marketing strategy is imperative. Likewise, clear objectives are critical
Words: 1212 - Pages: 5
The Tainted Body Image Media Puts On Young Women Women come in all different shape and sizes, but today’s media sets an image of what beautiful women in America are supposed to look like. Beauty by society and media is characterized as women with a “perfect hourglass shape, no excess fat or cellulite, white teeth, bronze skin and thin legs” (HubPages, 2010, p. 1). However, women of this description are not normal. The average height and weight of a woman is 5’4” and 145 pounds. Beauty is subjective
Words: 838 - Pages: 4
