from the cure Merck employees at all levels – profitability and the economic health of the company affects current employees Merck shareholders – inability to profit from the drug might have a negative effect on shareholder’s value, but taking the stand on “doing the right thing” might have a favorable effect on company’s reputation and increase the value of the stock Various healthcare organizations – Merck is one of the leaders in the industry whose actions or inactions may affect the state of the
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Advertising How music modifies first impressions of product endorsers and brands Mark F. Zander University of Freiburg, Germany accepted by ‘Psychology of Music’, London Ms 113 1 0. ABSTRACT The ability of music to create differentiating effects on subjects' impressions of product endorsers and brands of an advertisement were examined based on the theory of 'musical fit'. Subjects (N=132) listened to one of three versions of a radio commercial in which the music varied in each version. The
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globalization plays in the social construction of youth cultures. The phenomenal impact of communication technology on youth culture has generated a continuous debate since the 1970’s (Andrew, 2003, p. 1). The emergence of youth culture was a result of consumer market, which created diverse styles for young people worldwide (Grixti, 2008). Since the introduction of globalization, there has been a dramatic change in youth culture causing a greater shift within societies. As globalization rapidly changes
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| FINAL YEAR PORJECT | IMPACT OF BILLBOARD ADVERTISING ON CONSUMER BUYING BEHAVIOR: A CASE OF DESIGNER LAWN COLLECTION BILLBOARDS Student: Ayman Hina DaudpotaRegistration #: (BB-03-09-4751)Supervised by Ma’am Donia Waseem | | | | | PROJECT APPROVAL LETTER Project title: Impact of billboard advertising on consumer buying behavior: A case of designer lawn collection billboards. By: Ayman Hina Daudpota- 4751 Thesis supervisor: Ma’am Donia Waseem Academic year: 2013
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Coombs / SITUATIONAL COMMUNICATION JOURNAL OF BUSINESSCRISIS COMMUNICATION THEORY 10.1177/0021943604265607 IMPACT OF PAST CRISES ON CURRENT CRISIS COMMUNICATION Insights From Situational Crisis Communication Theory W. Timothy Coombs Eastern Illinois University Previous research based on Situational Crisis Communication Theory (SCCT) suggests that an organization’s past crises history affects the reputational threat posed by a current crisis when that crisis results from intentional acts
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information, please contact trace@utk.edu. Facebook and College Students: Is Marketing Effective? By: Kelsey Craig Advisor: Mark Collins ABSTRACT: With the revolution of marketing from print to digital media, internet marketing and advertising continues to evolve. Social media marketing on social networking communities creates the ideal environment for marketers to target particular markets. Facebook provides many modes and resources for marketers to use its rich database. This study
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extent to which the consumer is uncertain about the consequences of an action Inconsistency with attitudes: extent to which new info is consistent with previously acquired knowledge or attitudes MASLOW’S HIERARCHY OF NEEDS GOALS A goal is a particular end state (outcome) that we would like to achieve (concrete or abstract) CONCRETE: specific to a given behaviour or action & determined by situation ABSTRACT: e.g. to be a good student Promotion focused: consumer motivated to achieve
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transmitting device (a medium or channel) to large, diverse audiences Mass Media Definitions - mass media are industries or businesses that create and distribute the following to large numbers of people: songs, novels, newspapers - MM are key institutions in society that affect our culture, buying habits, politics, etc - MM are profit-centered businesses making money is priority #1 concentration of ownership The media are good and bad - At their worst the median can erode out quality
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statement slowly coming to fruition. We are in the age of social media, networking, and more specifically in the business world; microblogging. How has this changed business so far, and what are its prospects for the future? I will be looking at its wide ranging effects, positive and negative, and plan on evaluating the story so far. I intend to analyse the applications for the small and large businesses, including the use of SMM (social media marketing) whilst looking at the pitfalls that people and companies
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Otto Advertising has recently signed on Angela’s Secret Lingerie, a new client that represents a very large account for the company. Although we feel very confident in our abilities to market and influence consumers into buying their lingerie, this client places our company in a difficult situation. They are requesting we direct our advertising towards girls aged 8-10 years old which raises grave ethical concerns. Marketing can lead to ethical dilemmas due to the content and methodology used to pursue
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