Airline Brand Loyalty: A case study involving the three airlines, - SAS, Norwegian and Widerøe A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Tourist Studies at UiT The Arctic University of Norway by Basant Raj Shrestha Course code: RMG40 Candidate no. 3 Student no. 420456 October 2014 1 ACKNOWLEDGEMENTS There are several people, without whom this Master thesis would never have been started, let alone finished and who deserve to
Words: 37984 - Pages: 152
Mission Statement To become one of the leading, fastest expansion, profitable, honorable and first choice hospitality service providers in the world Mission and Vision Marriott’s mission and vision endeavor to offer the highest quality and service standard in the hospitality industry with magnificent lodging facilities, leading technology, sophisticate management and enthusiastic servicing team to achieve complete customer satisfaction. Our hospitality management service strive to sustain ongoing
Words: 3135 - Pages: 13
1 TOPIC it means, globalization is going to happen. The world is going to get more connected, and thus increases communication, transportation and technologies. Arguing against it seems pointless, we all can't go back to being isolationists. The term ‘Globalization' has become skewed from its original meaning. In essence, it means the increasingly global scope of everything from travel to trade. In describing this globalizing trend, former UN Secretary General Kofi Annan states that, "Arguing
Words: 2923 - Pages: 12
philosophical approach. Scenario 1 The mayor of a small seaside town faces a tough decision. A prominent developer has submitted a proposal to build a large mall and resort in the town. This development is estimated to bring $150 million in tourism each year and several hundred new jobs to the community, which badly needs the economic boost. The proposed location of the new development, however, is a site that now houses the only nursing home and senior citizens’ recreation center in the area
Words: 1036 - Pages: 5
Consumer behaviour in the travel industry “What motivates university students to book their travel itinerary online?” 25 November 2014 Management Summary Due to the rise of information technology and especially the Internet, the tourism industry has altered tremendously. Nowadays, signifcantly more consumers, especially young, self-determing, brand loyal and price sensible consumers, prefer to book their travels online instead of visiting a travel agency. However, it is currently unknown
Words: 6438 - Pages: 26
towards beach cleanliness” aims to quantify the patterns of beach visits using suitable techniques. The study was set up in Kozhikode with Calicut city beach and Kappad beach as the sites for observation. The broad goal of this study was to find out the effect of cleanliness of beach on the visits of respondents. Along with cleanliness, several other parameters such as safety, personal and social desirability, amenities, convenience, etc. were studied. These parameters were obtained after extensive study
Words: 3447 - Pages: 14
Southern University Abstract The pageant circuit has been surrounded with a lot of interest and debate since TLC’s Toddlers and Tiaras hit the airwaves, sporting fake hair and flippers! People of all ages, races, and backgrounds are debating the effects pageants are having on our children and society as a whole. Why has the issue of pageants sparked so much debate? Why it is that child activists and psychologists are so concerned for the children who enter pageants? And lastly, are pageants really
Words: 1943 - Pages: 8
Tasmanian Link Bridge [pic] table of contents Background 3 Objectives 3 Target Market 4 Target Outcome 4 Location 4 Measure Of Success 5 Outputs 5 Quality Project Management 6 Governance 6 Reporting Requirements 6 Resources 7 Stakeholders/Customers & Communication 7 Assumption & Constraints 8
Words: 3072 - Pages: 13
Economic Gains: Will the Commonwealth Games in Delhi Deliver What They Promised?: India Knowledge@Wharton ( http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4537) Economic Gains: Will the Commonwealth Games in Delhi Deliver What They Promised? Published : October 21, 2010 in India Knowledge@Wharton The 2010 Commonwealth Games (CWG) in Delhi from October 5 to October 14 were orchestrated in typical Indian style. Until the eleventh hour, nothing was ready. There were fears that
Words: 2677 - Pages: 11
capital (stock) mkt overview and strength - Thailand PEST overview - 5-year history of the mkt - Effects of the rest of the world - Current Situation and inner strength - Government Policies Chosen industries - Hospital (BH) - Rubber (STA) Thailand PEST overview Political risk Economic risk Social risk Technological risk History of the market (2006-2011) Effects of the rest of the world The size of activities of foreign investors in Thai stock market [pic]
Words: 1205 - Pages: 5
