Email: sk@nontri.ku.ac.th URL: http://www.cpe.ku.ac.th/~sk Somnuk Keretho/Kasetsart University Outline of this presentation • • • • • • Scope of Software Engineering Object-Oriented Software Development Software Process Software Life-Cycle Models Object Orientation Software Quality Assessment Reference to Chapter 1/2/3 of “Software Engineering with JAVA”, S.R. Schach, McGraw-Hill, 1997. Somnuk Keretho/Kasetsart University 2 Scope of Software Engineering • Software
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marketing plan for a new product being introduced by Schwinn, the Tailwind electric bicycle. Schwinn has developed an electric bicycle that will be perfect for riders who want a comfortable and versatile bike for casual and fitness riding. This report will cover the SWOTT analysis of the Tailwind, the target market, what our research strategy was to develop this plan, segmentation, organizational buyers and consumers, the competitive landscape, features and benefits of the product, positioning and differentiation
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COSTING AND PRICING The key principle of costing is to calculate the true cost of a product or service while pricing is determined by demand, market conditions and factors which influence pricing such as advertising, promotional activity and the ability to differentiate from competitive or alternative products and services. Costing is based on the simple principle of recovering cost. Cost are classified as Variable or Fixed. Variable costs are those costs which vary in direct proportion
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Starbucks continues to expand, it will encounter all sorts of new product markets, with new and demanding customers for unique and appealing products. Starbucks has begun by introducing an extension of the Frappuccino line targeted to the non-coffee drinker. Entering this new market, Starbucks faces many challenges from having to compete to retain brand recognition of its primary products, yet increase awareness of its new product line. Our analysis and research of the market have resulted in keys
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Identifying the targeted customer is one of the most important steps in marketing. Why? One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understand who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer. When working with businesses that have an established customer base you can generally identify their
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projects Describe project life cycle stages Know the nine knowledge areas and five process groups of the project management body of knowledge (PMBOK®). Understand measures of project success and failure 2 2 Different Scenarios As a manager, quite often, one would face managing the following: Building a facility such as a production plant, an airport Running a production plant Designing a commercial ad campaign Developing a new product or service Opening a new
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entity. Company image. 3. Cost management has moved from a traditional role of product costing and operational control to a broader strategic focus, which places an emphasis on: A. B. C. D. E. Competitive pricing. Domestic marketing. Short-term thinking. Strategic thinking. Independent judgment. 4. All of the following are examples of total quality management practices except: A. B. C. D. E. Redesign of a product to reduce its parts by 50 percent. Reduction in the movement required in a manufacturing
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In fine-tuning the product strategy for your marketing plan, do these two things: * 1 Develop a simple three-column table in which (a) market segments of potential customers are in the first column and (b) the one or two key points of differences of the product to satisfy the segment’s needs are in the second column. * 2 In the third column of your table, write ideas for specific new products for your business in each of the rows in your table. Market Segments | Key Points of Differences
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of Unit 3 in Business Studies which is called 'Marketing'. Pricing Strategies Firms think very carefully about the price to charge for their products. There are a number of factors to take into account when reaching a pricing decision: Customers - Competitors - Costs. There are times when businesses are willing to set the price of a product below unit cost. They use this loss leader strategy to gain sales and market share. An example of the 'loss leader' strategy is the 'Bugatti Veyron'
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percent of its customers. iPod’s marketing strategies is differentiated the market for their products are characterized in gender, age, and the desire for image. The Apple iPod is targeted at teenagers and young adults. Music is the essential part of everyone’s life and that is why Apple iPod came out with the MP3 player that is available in attractive colors and accessories. With such a high demand for this product, Apple was able to produce the product as well as other products such as the memory
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