Marketing Strategy MKT306 Guidance on the Assignment Task This assignment is a single report in two parts. (As a guide only; each part should form approximately half of the final report) a) Investigation and analysis Choose a brand of wristwatch either a single product or a product line. Investigate and evaluate the marketing strategy of the producer/brand owner using contemporary marketing tools and techniques. This may however be illuminated using examples from other companies/ organizations
Words: 829 - Pages: 4
SCHOOL OF BUSINESS AND MANAGEMENT BANDUNG INSTITUTE OF TECHNOLOGY 2012 CHAPTER 1 INTRODUCTION 1.1. Background (ini gua tuker sama business situation, kayanya ga nyambung soalnya hehe) The existence of cinemas in Indonesia was first introduced by the Dutch, not long after it started moving image technology commercialized in Europe. The industry has experienced a period of ups and downs are motivated by political, economic and socio-cultural from Dutch and Japanese colonial era until the time
Words: 3151 - Pages: 13
% % !“GARNIER”! Situation%Analysis%% (Skincare%Industry)% STRATEGIC!MARKETING!(20008)! ASSIGNMENT!1! SEMESTER!2,!2013! TUTORIAL:!Wednesday!1J!2pm! TUTOR:!Katherine!Therese! Polson! PREPARED&BY:& ANITA!TANG:!558!433! ELENA!JOKIC:!539!600! EMMA!SMITH:!392!185! PHOEBE!POWELL:!586!589! SHANNON!FARGHER:!587!520! Team%members:%A.T,%E.J,%E.S,%P.P%&%S.F% ! Page%1% Table of Contents EXECUTIVE&SUMMARY&......................................................................................
Words: 7895 - Pages: 32
it is obvious that no product or service appeals to all consumers and even those who purchase the same product may do so for diverse reasons. The Coca Cola Company, for example, varies levels of sweetness, effervescence and package size according to local tastes and conditions. Effective marketing and business strategy therefore requires a segmentation of the market into homogeneous segments, an understanding of the needs and wants of these segments, the design of products and services that meet
Words: 14313 - Pages: 58
COMPETITOR OVERVIEW 4 GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” 4-5 OREO IN INDIA: MARKETING ANALYSIS TARGET SEGMENT 5 POSITIONING 6 MARKETING MIX (PRODUCT, PLACEMENT, PROMOTION, PRICING) 6-8 COMPETITOR ANALYSIS 8 KRAFT IN INDIA: FUTURE MARKETING STRATEGIES NEW PRODUCTS 8 INNOVATION 8-9 ACCOUNTING INCOME STATEMENT ANALYSIS 9 BALANCE SHEET ANALYSIS 9-11 VALUATION DISCOUNTED CASH FLOW (DCF) ANALYSIS 11 CONCLUSION 12 APPENDICES A. NET REVENUE BY OPERATING SEGMENT (2006, 2010) 13 B
Words: 275 - Pages: 2
HOW TO RE-LAUNCH A PRODUCT SUCCESSFULLY SHREYA. S. PUNTAMBEKAR MBA- I MARKETING B ROLL NUMBER: 36264 CONTENTS 1. INTRODUCTION………………………………………………………………..3 2. CURRENT SCENARIO………………………………………………………...4 3. THE PRODUCT LIFE CYCLE………………………………………...……..6 4. THE MARKETING MIX AND ITS IMPORTANCE…………………...8 5. SO WHY RE-LAUNCH?...............................................
Words: 10275 - Pages: 42
Marketing management orientation * Marketing management wants to design strategies that will build profitable relationships with target consumers. * There are 5 alternative concepts under which organizations design and carry out their marketing strategies: Production, product, selling, marketing, and societal marketing concept. Five alternative concepts * 1. Production concept – The idea that the consumer will favor products that are available and highly affordable and that the organization
Words: 2564 - Pages: 11
Final Project Marketing Plan BMW has always been premium brand oriented company. It manufactures three brands in BMW, MINI, and Rolls-Royce. These brands occupy various high end market segments from small car to luxury premium car. This leads to BMW become the only both premium car and motorcycle manufacture. Each brand within BMW
Words: 3661 - Pages: 15
Innovation and quality describes the Canon Inc brand and its development of professional products. “Canon’s HD camcorders, digital SLR cameras, precision lenses, projectors, and professional printers deliver the advanced imaging performance and capabilities that HDTV program producers, broadcasters, ad agencies, filmmakers, and other digital content creators rely on for making dynamic visual media” (Canon Film & Television, 2012) Offering new camera concepts to fundamentally
Words: 4344 - Pages: 18
The Fiat Group was founded in 1899 in Turin, Italy, and now consists of many diversified businesses such as automobile manufacturer, engine manufacturer, agricultural and construction equipments, trucks and commercial vehicles, components and production systems, publishing and communication as well as financial services (The Fiat Group 2010). Diversified businesses also mean less risk because the businesses are financially and operationally leveraged. However, The Fiat Group focuses mainly in automobile
Words: 4022 - Pages: 17
