Marketing Mix Marketing mix is the term used to describe the combination of the four inputs: the product, the price structure, the promotional activities, and the distribution system that the firm uses to pursue the sought level of sales in the target market. 2.1 Product The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties
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Journal of Electronic Commerce Research, VOL. 5, NO.4, 2004 USING E-CASH IN THE NEW ECONOMY: AN ECONOMIC ANALYSIS OF MICROPAYMENT SYSTEMS Michelle Baddeley Gonville & Caius College and Faculty of Economics and Politics, Cambridge, UK mb150@cam.ac.uk ABSTRACT The growth of electronic commerce is dependent upon the emergence of effective electronic payment systems. Whilst payments for large purchases can be made relatively easily using credit/debit cards, small-scale electronic commerce
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recommendation proposed by Narsimhan Committee report (1992) that advocated a move to a more market oriented banking system, which could operate in an environment of prudential regulation and transparent accounting. One of the primary motives behind this drive was to introduce an element of market discipline into the regulatory process that would reinforce the supervisory effort of the reserve bank of India(RBI). Market discipline, especially in the financial liberalization phase, reinforces regulatory
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when they are making their credit decisions and that business owner should familiar themselves with this to insure good credit rating within their business. Following this further, the five C's of credit that is important to know are Character, Capital, Capacity, Conditions, and Collateral where each of the five will incorporates both qualitative and quantitative measures, that display a person's business portfolio("Five cs of," ). The Five C's Of Credit (Character) In terms of character
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Fire Sales: An Overview “The term “fire sale” has been around since the nineteenth century to describe firms selling smoke-damaged goods at cut rate prices in the aftermath of a fire” (Shleifer 2011). In the fields of economics and finance, “fire sale” has been adopted to describe the distressed sales of assets at prices well below their true value. This deviation of asset price is a key amplifier during financial crisis and often acts as a contagion, spreading illiquidity problems to firms in
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Chapter 1: The Capital Market [Simplified CSC Notes] • Capital is not what you make but what you keep • Wealth is savings, capital comes from savings • Savers: Individuals, corporations, governments • You can take your savings and go into Direct Investments (like property, equipment, infrastructure) - these are called real assets • Or you can take your savings into Indirect Investments (like stocks; we buy share of a company and we give company the money, bonds; we lend money to companies
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systems (i.e. pegged exchange rate, etc.) International monetary system: refers to the institutional arrangements that countries adopt to govern exchange rates. Floating exchange rate System: exists when a country allows the foreign exchange market to determine the relative value of a currency. Pegged Exchange rate System: exists when a country fixes the value of its currency relative to a reference currency. Fixed exchange rate system: exists when countries fix their currencies against
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vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans. Place Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players
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CHAPTER ONE INTRODUCTION 1.1. Background: Financial stability and economic growth is the concern of any country that looks for the welfare of its people. Therefore, the banking sector and its role of intermediation between savers and borrowers is the target of regulators in every country to enhance stability, soundness and economic growth. The banking sector is one component of the financial system and its importance stems from the importance of the financial system as a whole. 1.2. 1.2 Financial
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Venture capital (VC) is monetary capital gave to early stage, high-potential, development new businesses. The venture capital store procures cash by owning value in the organizations it puts resources into, which typically have a novel innovation or plan of action in high innovation businesses, for example, biotechnology and IT. The ordinary venture capital speculation happens after the seed financing round as the first round of institutional capital to store development (likewise alluded to as Series
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