needs of the learner. As a result, many working professionals and those pursuing continuing education consider distance learning a valuable option. The ultimate vision of this college is to ensure that each young manager must possess the requisite research-oriented-business-acumen and the competitive managerial excellence in successfully tackling the new emerging management-related-problems of the country in the changing global scenario. The pedagogy used is interactive with cutting-edge techniques
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limited life. * Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller. * Profits rise and fall at different stages of the product lifecycle. * Products require different marketing, financial, manufacturing, purchasing, and the human resource strategies in each stage of their life cycle. Stage Characteristics 1. Market introduction stage 1. costs are very high 2. slow sales volumes to start 3. little or no
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THE IMPACT OF ADVERTISING ON SALES PERFORMANCE: A CASE OF MUKWANO INDUSTRY BY LUNGAZO CONCEPTA REG. NO. 07/K/2882/EXT A RESEARCH REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DEGREE OF BACHELOR OF COMMERCE OF MAKERERE UNIVERSITY. JULY 2011 DECLARATION I hereby declare that this project is my original work and it has not been submitted in this form or any other form to this or any other institution
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E&S Tucson - November 1999 Benchmarking from A to Z Using Benchmarking to Achieve Improved Process Performance Kay Kendall Director, Quality and Six Sigma E&S Tucson - November 1999 Definition from Webster’s Collegiate Dictionary Benchmark (n.) • a mark on a permanent object indicating elevation and serving as a reference in topographical surveys and tidal observations • a point of reference from which measurements may be made • something that serves as a standard by which others
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suitable for marketing electronically and why. In this research, a model based on the transaction cost theory is developed to tackle the problem. It is assumed that customers will go with a channel that has lower transactional costs. In other words, whether a customer would buy a product electronically is determined by the transaction cost of the channel. The transaction cost of a product on the web is determined by the uncertainty and asset specificity. An empirical study involving eight-six Internet
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WHAT’S IN A NAME - HOW A NAME AFFECTS THE CONSUMER BUYING BEHAVIOUR Priyanka Kumari Ma in Fashion Marketing Priyankamgt768@gmail.com Pearl Academy, Naraina, New Delhi, India Abstract “A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly out-dated, a successful brand is timeless” (Quiston, 2004, p 345). Many brands today mean little to consumers, who have become
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AIDA objective management Ultimately, the goals and objectives of any promotional campaign culminate in the purchase of goods or services by the target market. The classic model for outlining promotional goals and achieving this ultimate outcome is the AIDA model—attention, interest, desire, and action. Awareness Firms cannot sell products if the members of the target market do not know they exist. As a result, the first major goal of any promotional campaign is to attract the attention of potential
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used to travel by air irrespective of the need to travel at all. Loyalty towards the company was touching a bottom. Product lines weren't competitive enough and quality was taking a back seat. Delegation of authority was missing. Market analysis and research
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HBR BOOK REVIEW Marketing Myopia, by Theodore Levitt, September – October 1975. 14 pages. Reviewed by Gourab Dasgupta. Theodore Levitt observed that almost all major industries were once a growth industry but after a substantial spurt of growth, the growth rate goes on a decline or becomes almost stagnant. For example, Railroads declined because they “were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented.” They declined not because
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risk), and ten have been identified as having limited importance. Further, the paper discusses the implications of these results for managers of small firms entering international markets and presents recommendations for further research. Keywords: International marketing,
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