Post Graduate Program in Management (PGPM) Faculty Name | Dr Tapan K Panda | Year/Term | 2014 - 15/Term-1 | Course Name | Marketing Management-1 | No. of Credits | 3 | No of Contact Hours | 20 | Session Duration | 90 Min. | About the Instructor: Dr Tapan K Panda is a professor of marketing at Great Lakes Institute of Management Chennai and Director of Kotler Srinivasan Centre for Research in Marketing. Prior to joining at Great Lakes, He taught at leading business schools
Words: 2290 - Pages: 10
Chip Rae, director of recruiting at SG Cowen, looked out the conference room window at the falling flakes and wondered how fast the snow was accumulating. Most of the firm’s bankers had come in from Connecticut or Westchester to participate in the Super Saturday recruiting event, and he knew they were anxious to get home before the weather deteriorated and made travel dangerous. tC The interviews had finished at noon, and the candidates from various graduate schools had left for their flights
Words: 6886 - Pages: 28
and purchase frequency, which gave the company the prospect to expand its market. Second, the consumers were becoming more concerned about the health of their gums, which gave them the opportunity to introduce the highly innovative product in the super-premium segment. Next, the main opportunity arose with increased advertising and promotion, which was fueling the consumer demand. The in-store displays and increased shelf space
Words: 2568 - Pages: 11
Chip Rae, director of recruiting at SG Cowen, looked out the conference room window at the falling flakes and wondered how fast the snow was accumulating. Most of the firm’s bankers had come in from Connecticut or Westchester to participate in the Super Saturday recruiting event, and he knew they were anxious to get home before the weather deteriorated and made travel dangerous. The interviews had finished at noon, and the candidates from various graduate schools had left for their flights right
Words: 6511 - Pages: 27
1. Using examples, explain the difference between obscene and indecent materials. Obscene and indecent both have different meanings but are similar in many ways. Obscene material is described as disgusting or repulsive but indecent material is described as being offensive to the public. Both obscene and indecent can be view differently by the public; however, the Constitution plays a role with indecent material. Obscene material "is not protected by the First Amendment,” (The Dynamics of Mass
Words: 1267 - Pages: 6
Wednesday April 18th, 2012 BUS 800, Section 131 Professor: Jim Diodati Individual Case Assignment Turnitin ID# 243102298 Joseph Nicosia 500198044 TABLE OF CONTENTS Strategic Recommendations 3 Appendix A: Industrial Analysis 6 B: PEST Analysis 6 C: Key Driving Forces 7 D: Porter’s Five Forces Analysis 7 E: Strategic Group Map 7 F: Key Strategic Factors 8 G: Competitor Analysis 8 H: Attractiveness of Industry 8 I: Mission and Vision Statement 8 J: Value Chain 9
Words: 3212 - Pages: 13
HEALTHCARE AND HOSPITAL INDUSTRY Healthcare industry is a wide and intensive form of services which are related to well being of human beings. Health care is the social sector and it is provided at State level with the help of Central Government. Health care industry covers hospitals, health insurances, medical software, health equipments and pharmacy in it. Right from the time of Ramayana and Mahabharata, health care was there but with time, Health care sector has changed substantially.
Words: 7361 - Pages: 30
aircraft business is cyclical, and in need of huge amount of cash to invest and reinvest on its technology. During the 50’s Boeing, Airbus, and Lockheed were in a great competition for market share of the commercial and military aircraft market. This case illustrates the importance of NPV analysis in capital budgeting and the need of identification of competitive advantage with synergy with successful jet aircraft programs with new programs that can generate very large cash flows. The Lockheed TriStar
Words: 1396 - Pages: 6
conversations worldwide were about Baumgartner, Red Bull and Stratos Mission 2. THE PROBLEM i. The objective Red Bull didn’t communicate any formal objectives of the Stratos mission therefore, even for the scholastic purpose of the case analysis those are unknown and may only be assumed. Being a marketing focused analysis, it must be mentioned that Red Bull is considered notoriously press and publicity averse ("Our approach towards communications is that we don't
Words: 1397 - Pages: 6
Strategic HR Planning at Google Inc Google, a search engine was founded and named by Larry Page and Sergey Brin. Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of tools and platforms including its more popular products: gmail, maps and you-tube. Most of its Web-based products are free because Google makes its money from highly integrated online advertising
Words: 1078 - Pages: 5
