Abstract Toyota Motor Corporation, headquartered in Tokyo, Japan, is a multinational manufacturer of motor vehicles. Its brands include Lexus, Prius, Avalon and the Camry, the “best-selling car in America for nine years running and 13 of the past 14 years” (Pressroom.Toyota.com, 2011, October 17). Started in 1937, Toyota has numerous manufacturing facilities around the world, with regional offices in North America, Latin America, Europe, and Southeast Asia. Over the years, Toyota built a reputation
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Toyota Motor Corporation Integrative Case Analysis Prepared by: Wenru Dai May 30, 2014 Professor Anna. Phillips Management 405 Table of Contents Cover/Title Page……………………………………………………………….1 Table of Contents…………...………………………………………………....2 Executive Summary.………...……………………………………..………….3 Organizational Overview……………………………………………………..4 Global Alliances and Strategy……………………..………………………….6 Organizational Strategy………………………………………………………….….9 Political/Culture………………………………………………………………...…..
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Running head: TOYOTA MOTOR COMPANY OPERATIONS/QUALITY RESEARCH REPORT 1 Toyota Motor Company Operations/Quality Research Report TOYOTA MOTOR COMPANY OPERATIONS/QUALITY RESEARCH REPORT 3 Table of Contents Abstract 2 Introduction-Company History 4 Company’s Orientation 5-6 Operations Management 7-9 Lean Systems 9-12 Managing Quality 12-14 Improvements in
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Abstract This paper explores new marketing strategies initiated by Toyota Motor Company (“Toyota”) to improve the trust and overhaul of the company’s image in response to a $10M recall in 2010. The vehicles that were recalled resulted from an introduction of acceleration-related accidents for which Toyota encountered hundreds of lawsuits (Jacobs & Chase 2014). Naturally, the recalls and lawsuits threatened to tarnish the company’s image. Thus, in an effort to reconstruct this persona, the company
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Company's Quality Management Systems Introduction Toyota was started early in the 20th century by Sakichi Toyoda. He was a successful inventor and initially raised the money to start the company by selling the design of his automatic loom to a British company. He saw the potential of automobiles and the internal combustion engine and began working on researching and designing small gasoline engines. Here is a timeline of the early Toyota company that is available on their website: • 1929
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Process Identification Toyota Motor Corporation was established in 1933 as a division of Toyoda Automatic Loom works under the leadership of Kiichiro Toyoda (Greto, Schotter, & Teagarden, 2010). Toyota’s headquarter is in Japan (Greto, Schotter, & Teagarden, 2010). Initially, the primary focus of the company was the creation of engines for the Japanese government; however, the company would expand to the production of cars (Greto, Schotter, & Teagarden, 2010). During World War II the company
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com/investors/ir_library/annual/pdf/2013/ Toyota, or officially Toyota Motor Corporation, is a car manufacturer based in Toyota City in Japan. The company operates in about 170 countries over the world. The company employs about 320.000 people and has production plants in every continent. This major company is the leader in the automotive industry with a turnover of more than $265 billion in 2012 and with about $4.7 billion of benefits. The major markets of Toyota are Japan, North America, Europe and
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How Toyota Ought to Organize its Decision Processes to Minimize the Risk of Major Design Flaws that Lead to Massive Recalls and Driver Deaths from the Perspective of Organization Design and Decision-Making Abstract Japanese automaker, Toyota was a quality assurance trademark trusted by consumers worldwide. Though, in recent years, the company has been inundated by numerous vehicle recalls. Toyota’s quality problems surfaced when it was forced to recall nearly 7 million vehicles in the late part
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………………………………………………………………………3 TOYOTA……………………………………………………………………………......4 TOYOTA BRANDING STRATEGY………………………………………………… 5 NOKIA…………………………………………………………………………………. 6 NOKIA BRANDING STRATEGY…………………………………………………….7 REFERENCES INTRODUCTION Observing the 2013 and 2014 world global branding ranking, I noticed that the top ten brands are mostly brands that the 21st century would consider as essentials. Brands like Coca-Cola and Mac Donald’s (Food) apple (communication), Toyota (Transportation)
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― 109 ― Toyota and Why It Is So Successful Robert B. Austenfeld, Jr. 1) As of May 2006 GM was still struggling to stay out of bankruptcy. (Received on May 10, 2006) 1. Introduction The purpose of this paper is to describe one of the most successful companies in the world and explain the reasons for that success. Fortune magazine’s February 20, 2006 edition featured this headline on its cover: “The Tragedy of General Motors” and a story of GM’s woes by Carol J. Loomis. Two
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