Advanced Research Topics in Digital Marketing Lecturer: Almir Peštek, PhD Assistant Professor Department of Marketing School of Economics and Business in Sarajevo almir.pestek@efsa.unsa.ba Course objectives: The objectives of the course are to get participants introduced to modern trends and practices in digital marketing development and to prepare them to work on their own research related to digital marketing application. It exposes participants to the main issues in digital marketing strategy and
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those who can be directly or indirectly impacted by what is occurring. The emergence of the Internet and other technologies has made surveillance more of an asset rather than just a vehicle of ensuring safety and protection. Media and internet companies have created platforms that maximize the exploitation endured by the user, with the objective of successfully capitalizing on the information being obtained. More many companies, the primary objective of social exploitation and surveillance is to increase
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industry is prevalent in this age of information technology today. With the explosion of the Internet, sites like USAData, ChoicePoint or Acxiom has been built to store their personal data is quite large. 3877 list of charitable contributions in Detroit can be purchased from the site USAData cost $ 465.24 or college Broad also sold student data of 1700 with prices 28 cents per person. Business occupations are permitted by law and it exists depends on the information needs of the growing society
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15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that focused on how the people obtained information. It has about 40 different products and services within Google.com, as the search engine (including Google
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Assignment 1: Employment-At-Will Doctrine Due Week 3 and worth 200 points As a manager and supervisor of an accounting department, discuss the following issues related to the employment-at-will doctrine and liability of an employer based on actions and responses to the employee’s behavior and actions. Jennifer, a recent graduate, has recently been hired by your accounting firm out of college. Upon being hired, she engages in a number of different behaviors that need your attention. * For each
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Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07..................................................................
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collecting consumer’s information and using it as part of a marketing strategy. Companies have found great advantages to analyzing the information that they obtain from data collections to help better serve target market consumers while achieving a greater profit. While other firms misuse, take advantage or become victims themselves to the negative side of data gathering. At the expense of the consumers privacy some companies are making profits from tracking and selling their information to numerous buyers
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Data mining began with the advent of databases. Databases are warehouses full of computer data. Computer scientists began to realize that this data contains patterns and relationship to other sets of data. As computer technology emerged, data was extracted into useful information. Often, hidden relationships began to appear. Once this data became known and useful, industries grew around data mining. Data mining is a million dollar business aimed at improving marketing, research, criminal apprehension
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everywhere Information has gone from scarce to superabundant. That brings huge new benefits, says Kenneth Cukier (interviewed here)—but also big headaches A special report on managing information Feb 25th 2010 WHEN the Sloan Digital Sky Survey started work in 2000, its telescope in New Mexico collected more data in its first few weeks than had been amassed in the entire history of astronomy. Now, a decade later, its archive contains a whopping 140 terabytes of information. A successor
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Process that has changed my life The internet has greatly changed the lives of many people in my country and definitely the world over. Now people are able to do things which they could not do before the coming of the internet. The following are how the internet has influenced many people: • E-banking • E-learning • Communication through emails, social networks and Skype, for example • Ecommerce • Surfing the internet for learning • Research. This list is not exhaustive. However one process
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