of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad
Words: 219845 - Pages: 880
Entrepreneurial and Small Business Operations Commons Recommended Citation Lapoint, Kevin, "Microbrewing in the US: An overview of the microbrewery industry and a business plan for future success" (2012). Honors Theses. Paper 9. This Senior Honors Thesis is brought to you for free and open access by the Student Scholarship at University of New Hampshire Scholars' Repository. It has been accepted for inclusion in Honors Theses by an authorized administrator of University of New Hampshire Scholars'
Words: 23149 - Pages: 93
FOR THE YEAR 2014-2015 A Thesis Presented to the Faculty of the College of Business Administration Polytechnic University of the Philippines Sta. Mesa, Manila In Partial Fulfilment of the Requirements for the Course MARK 4113 Thesis Writing (Research II) by Aquino, Ronnie R. Arellano, Leziel A. Awid, Sharmaine Princess M. Chavez, Casmer Culala, Maria Margarita A. Madali, Alyana M. Panaguiton, Felisa L. March 2015 CERTIFICATION This thesis entitled THE IMPACT OF MCDONALD’S
Words: 16349 - Pages: 66
Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth Arthur A. Thompson The University of Alabama ince its founding in 1987 as a modest nine-store operation in Seattle, Washington, Starbucks had become the world’s premier roaster and retailer of specialty coffees, with 8,812 company-owned stores and 7,852 licensed stores in more than 50 countries as of April 2010 and annual sales of about $10 billion. But the company’s 2008–2009 fiscal years were challenging. Sales at company-owned
Words: 22517 - Pages: 91
[pic] Style Guide CONTENTS 1 Introduction 1 1.1 Research and sourcing information for assignments 1 1.2 Referencing 2 1.3 Assignment layout 2 1.4 Cover page 2 2 Writing objectively 4 3 Reports 6 3.1 Purpose of reports 6 3.2 Report Format 6 3.3 Table of Contents 7 3.4 Executive summary 7 3.5 Headings and series 7 3.6 References 8 3.7 Appendices 8 4 Essays 9 4.1 Essential features 9 4.2 Essay format
Words: 5408 - Pages: 22
Vocational Technical Education Framework Hospitality and Tourism Cluster Culinary Arts August 2007 Massachusetts Department of Education Career/Vocational Technical Education Unit address 350 Main Street, Malden, MA 02148 telephone 781-338-3910 internet www.doe.mass.edu/cte/ email careervoctech@doe.mass.edu Massachusetts VTE Frameworks Culinary Arts August 2007 Page 1 Strand 1: Health and Safety 1.A Define health and safety regulations. 1.A.01a Identify and apply OSHA and other health
Words: 5017 - Pages: 21
Guide to Referencing and Citations Sheffield Hallam University Learning and Information Services Accurate and consistent referencing is essential in all academic work. Whenever you refer to either the work or ideas of someone or are influenced by another's work, you must acknowledge this. Similarly if you use a direct quotation from someone's work this should be referred to accurately. There are a number of systems of referencing. This guide offers detailed guidance based on a range of British
Words: 20746 - Pages: 83
1 United States Coast Guard Auxiliary Study Can the U.S. Coast Guard Auxiliary survive in the 21st Century? How changing generational attitudes will affect an all-volunteer organization August 2006 1 This page intentionally left blank INDEX 1. Introduction 1 2. Analysis 3 A. The canary in the mine 4 B. Understanding generational attitudes 4 C. Four generations 5 D. Exploring the next generation of retirees: The Baby Boomers 6 E. Gen-X: It’s about lifestyle 8 F. Call them Gen-Y or
Words: 13121 - Pages: 53
,This report has been prepared as input to the 2012 World Water Week and its Special Focus on Water and Food Security. Feeding a Thirsty World Challenges and Opportunities for a Water and Food Secure Future RepORT 31 Copyright © 2012, Stockholm International Water Institute, SIWI ISBN: 978-91-978846-5-5 ISSN: 1404-2134 How to Cite: Jägerskog, A., Jønch Clausen, T. (eds.) 2012. Feeding a Thirsty World – Challenges and Opportunities for a Water and Food Secure Future. Report Nr. 31. SIWI
Words: 19153 - Pages: 77
Annual Report 2011 Industrial Technology Institute Your Partner in Technological and Industrial Growth Contents ITI Quality Policy 1 Act & Legislation 2 Mandate 2 Vision 2 Mission 2 Board of Management and Committees 3 Organization Structure 4 Senior Management 5 Chairman’s Message 6 Executive Report 8 Performance Highlights 15 Quality Infrastructure 19 Accelerating Industrial Technology Development 22 Benchmarking
Words: 25991 - Pages: 104
