Journal of Retailing 87 (3, 2011) 253–268 Franchising Research Frontiers for the Twenty-First Century Rajiv P. Dant a,∗ , Marko Grünhagen b,1 , Josef Windsperger c,2 a Michael F. Price College of Business, The University of Oklahoma, 307 West Brooks, Norman, OK 73019-4001, USA b Eastern Illinois University, School of Business, 4002 Lumpkin Hall, Charleston, IL 61920, USA c Center of Business Studies, University of Vienna, Brünner Strasse 72, A-1210 Vienna, Austria Abstract About four decades
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Introduction: China's hotel industry has only really existed since 1978. So far, it has been drawing on the successful experience of the Western, or simply copies part of the management mode from western hotels. Undoubtedly, both the hotel management theories and modes in western countries are advanced and perfect compared with those of China. However, just as Rome is not built in one day, the successful and mature mode is developed and accumulated throughout a long time in Western society. If
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Management and Sustainable Development Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux Article information: Downloaded by UNIVERSITI TEKNOLOGI MALAYSIA At 10:18 08 October 2014 (PT) To cite this document: Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux, (2012),"Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius"
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SCIENCES BUSINESS SCHOOL FINAL THESIS REPORT A Marketing Analysis of Household Appliances Market in Finland A Case Study for the Haier Group Na Wang Degree Programme in International Business May 2009 Supervisor: Shaidul Kazi TA MPERE 2009 TAMPEREEN AMMATTIKORKEAKOULU University of Applied Sciences INTER NATIONAL 2 B USINESS Writer(s): Study Programme(s): Title of Thesis Na Wang International Business A Marketing Analysis of The Household Appliances
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MARKET ENTRY TO SOUTH AFRICA Bachelor’s thesis Degree Programme in International Business Autumn 2013 Chisha Mulenga ABSTRACT Valkeakoski International Business Management Author Chisha Mulenga Year 2013 Subject of Bachelor’s thesis Market entry to South-Africa ABSTRACT This thesis was made possible by the connect-project which was started in January 2012. The project's main objective is to support growth and speed up internationalization of Finnish renewable
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| | | |Address: 403/1,Charmville Apartments,169, Green Road ,Dhaka-1205 | |Home Phone: 01841001245
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Week 7 assignment Antoinette Brooks Adelia Cozart-Amos Eng 115 November 26, 2012 Thesis Statement Today, youth in America face an obesity crisis that is unprecedented in our history. Obesity rates have skyrocketed by 300% over the last 30 years, with dramatic implications for our children and our society. Introduction Children born in 2000 have a 1-in-3 chance of developing type 2 diabetes during their lifetime, and 70% of obese 5- to 17-year-olds in a population-based study
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“IKEA – A Long March to the Far East” Global Strategic Marketing Case Study Table of Contents 1 Introduction to the case 2 2 Critically and systematically analyse the global strategic advantages of IKEA 3 2.1 Branding , designer appeal 3 2.2 Critical mass, low cost, low price 3 2.3 Quality, green credentials 3 2.4 Global appeal, local sensitivity 3 3 What were the key challenges that IKEA faced in a) China and b) Japan? 4 3.1 Key challenges faced by IKEA in China
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PLASTIC BAG BY JUTE BAGCASE COMPANY REDQ Support on Sustainable Environment Thesis Tania Afrin Degree Programme in International Business International Marketing Management Accepted ___.___._____ __________________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business. BBA, International Marketing Management. Author(s) Tania Afrin Title of study SUBSTITUTION OF PLASTIC
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Topic: Effects of Package Design on Consumer Expectations of Food Product Healthiness 1.0 Introduction During the last decades in food consumption have been observed several trends that have to do with changes in social and economic environment as well as in lifestyle. The working patterns, the increased employment of women, the lack of time, the income growth and several other factors led to the trend for fast food, convenience foods and food out of home (Petzoldt, Joiko & Menrad 2008)
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