one of the most innovative thinkers in Silicon Valley. The Apple (NasdaqGS: AAPL - News) board, though, was not ready to anoint him chief executive officer and picked PepsiCo (NYSE: PEP, News) President John Sculley, famous for creating the Pepsi Challenge, to lead the company. Sculley helped increase Apple's sales from $800 million to $8 billion annually during his decade as CEO, but he also presided over Jobs' departure, which sent Apple into what Sculley calls its "near-death experience." In his
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The Apple Company is launching a new fall campaign titled, “The Big Apple!” to promote the sales of its new laptop computer, the Mac Book Pro. Featuring the campaign in New York City, Apple stores will be selling the new MacBook Pro laptops with three new cover designs. Known for its simplicity in computer design, Apple expects to ‘wow’ audiences with a departure from the usual look and a venture into new creative territory. Aimed at (but not limited to) the creative personalities that make up fast-paced
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CIS 109: Week 3 – The Love Bug Virus January 27, 2014 Ten years ago the Love bug virus infiltrated computers around the world throwing consumers - and sometimes government offices - into turmoil. Ten years later many consumers think viruses are a thing of the past and that any anti-virus software will protect them. The truth is consumers, businesses, and brands are still very susceptible to viruses and malware simply because many attacks go undetected until it's too late. Computer programmers
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that Jobs met his real mother, Joanne Simpson (as she was called before she was married). Jobs knew from an early age that he was adopted, as his parents were always quite open with it. He once said ‘I never felt abandoned, even though I was different from the rest of the kids’. However, he does remember sitting in the front garden talking and playing with a girl from across the road. When he told the girl he was adopted, she said ‘So does that mean your parents really didn’t want you?’ Jobs ran
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why I bought my first iPod to customize my music selection the way I wanted to listen to it not the way it was sold on a cd. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right alongside these new products
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------------------------------------------------- The Rise of Apple Inc. If there is any company that thinks differently and believe that they can change the world and make it better that is “Apple Inc.”. As said by Steve job “People who are crazy enough to think that they can change the world are the people that really do” (Apple, Inc. 1997). Arguably, apple Inc. is one of the most innovative technology companies to emerge in the last three decades. Apple has revolutionized the technological industry
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S w W12774 APPLE A1 Tom Watson wrote this case under the supervision of Professor Mary Crossan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission
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Product leadership Samsung and Apple Samsung has been searching for an answer for the hugely popular iPhone since the smartphone-boom exploded in 2007 with the launch of the first iPhone. The answer came in the form of the OS Android. Samsung decided to walk hand-in-hand with google and released the first galaxy s phone in 2010, to compete against the industry giant, Apple. Since then, the industry has matured. And Samsung, from having a small smartphone market share in 2010, has accomplished an
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Apple is one of the most iconic brands in the world. In 2013, Brand Finance ranked Apple as the most valuable brand globally. Apple’s promise is “we make it easier to love technology so that you can experience the future.” Products that enrich the lives of customers and the well-being of the economy as a whole is what seems to be the vocal point in Apple’s promotion of its products. It is easy to love products that are at the forefront of style and innovation. The Hero’s Quest and Creation Stories
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SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc
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