points in a report to save them time. The detail can be pursued in more depth later by a complete reading of the report. The structure of the Executive Summary should follow the structure of the report and include brief statements on the following: definition of the problem aims and objectives methods/data sources key findings conclusions any recommendations for action. The Executive Summary should be brief and succinct, and may use point form to achieve this. As a rule-of-thumb
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characteristics of travel and tourism and the travel and tourism industry What is tourism? Defining tourism is not a simple matter, as it is a complex industry made up of many different businesses, the common theme being that they provide products and services to tourists. The most usually accepted definition of tourism is that provided by the World Tourism Organisation: ‘Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one
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Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination
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Ansoff's Matrix:: Introduction: The founder of this theory is H. Igor Ansoff. Ansoff Matrix is a marketing planning tool, which allows businesses such as Sony and Cadbury to control its business growth, which can be established through products sold and the business market scheme. This can relatively be determined on the conditions of the products being sold; whether it is brand immaculate and weather the businesses market is brand new or it is ancient. The Ansoff Matrix has four alternatives of
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Factors and Customers Satisfaction of Budget Hotel Customers in China Yang Yu http://eprints.utcc.ac.th/id/eprint/1337 © University of the Thai Chamber of Commerce EPrints UTCC http://eprints.utcc.ac.th/ FACTORS AND CUSTOMER SATISFACTION OF BUDGET HOTEL CUSTOMERS IN CHINA MS. YANG YU A Thesis Submitted in Partial Fulfillment of the Requirements For the Degree of Master of Business Administration Department of International Business International College
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Summary. Hong Kong’s tourism is overwhelmingly urban-focused. There is a heavy concentration of tourist and ancillary facilities in a small core urban area. A well-defined tourist business district has evolved with imprints on urban morphology. Hotels and the travel industry have limited direct environmental impacts; recent efforts have reduced energy and water consumption and waste generation. Changing preferences and market diversification call for countryside and resort types of tourism. The
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ABSTRACT In present trend software applications are used in every day of our life in different areas like management, inventory systems, human resource management, colleges, shopping malls …etc. Main advantage of using these applications is to reduce manual work and complete work in short time and security of data. E-Property – is an Estate Agent and Property Management System is a user friendly contact and property manager for real estate professionals. Save time and sell more by empowering
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2011-06-25 School of Economics and Management Lund University Department of Business Administration The Use of Management Control Systems in the Hospitality Industry Supervisor: Per-Magnus Andersson Authors: Richard G. Sicari Fredrik J. Söderlund i Abstract Title: Seminar Date: Course: Authors: Advisor: Key Words: The Use of Management Control Systems in the Hospitality Industry 2011-06-01 BUSP02: Master Thesis in Accounting and Management Control Richard G. Sicari and Fredrik J. Söderlund Per-Magnus
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Support & Development Initiatives 36 Employee Welfare Protection of the Environment 40 The YTL Group’s Environmental Vision 42 Utilities 61 Cement Manufacturing 65 Express Rail Link 68 Property Development & Sustainable Design 85 Hotels & Resorts 87 Carbon Credit Consultancy Services 88 Biodiversity & Nature Conservation Programmes & Collaborations 102 Earth Hour 2011 105 Ongoing Outreach Through Climate Change Week 106 National Geographic Store, Kuala Lumpur 108 The Copenhagen Communiqué on Climate Change
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INFO1400 Chapter 3 Review Questions 1. Which features of organizations do managers need to know about to build and use information systems successfully? What is the impact of information systems on organizations? Define an organization and compare the technical definition of organizations with the behavioral definition. Students can make use of Figures 3–2 and Figure 3–3 in answering this question. The technical definition defines an organization as a stable, formal social structure that takes resources
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