The Mission of Kulula.com has contributed to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit. (Source : Jowell (2002); VOL 1 NO1|emerald emerging markets case studies|pg 19) Strategy Marketing strategies developed by Kulula.com has developed product differentiation and this creation has intimated a good relationship with the customers and has led to quality service at affordable price. Policies The policies of Kulula.com
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in eTourism, School of Management Studies for The Service Sector, University of Surrey, Guildford, GU2 7XH, UK d.buhalis@surrey.ac.uk Genesys Information Limited Clarendon House, 125 Shenley Road,Borehamwood, Herts WD6 1AG, UK cristina.licata@genesysinformation.com ____________________________________________________________________ 2 Acknowledgement: The authors would like to acknowledge Paul Richer and Dr Karsten Kärcher (Genesys Information Limited) for their contribution to this paper. Note:
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The Effect Of Customer Relationship Management (CRM) On Customer Satisfaction In Banking Sector by Abdelmenam Ahmed Deghady Supervisor : Dr. Ashraf Labib Table of Content CHAPTER 1 : INTRODUCTION................................................................................................3 1.1 Introduction..........................................................................................................................................................4 1.2 Research Problem..
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REFERENCES 27 Part 1: INTRODUCTION 1.1 Introduction I am investigating to start a small business and I want it to become a viable one in the real world among the ever changing environment. Necessary, sufficient and reliable knowledge and information are needed in making a good decision. Skills and experiences are also needed in order to get the successful business. I need to have the right skills to run my own business. Apart from skills and personal development, I must have enough knowledge
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Conference on Challenges and Prospects in Teacher Education, Concorde Hotel Shah Alam 1 16 & 17 July 2001) The Using of Model Context. Input, Process and Products (CIPP) In Learning Programs Assessment. AZIZI HJ. YAHAYA Ph.D Jabatan Pendidikan Asas Fakulti Pendidikan Universiti Teknologi Malaysia Skudai, Johor. ABSTACT: Assessment is one process to determine problem, choose relevant information, and collect and analyze information to report useful summary to decision maker. Evaluation model discussed
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Business Services – Operations Management Session 1 – Introduction & Overview Business Services – Operations Management Session 1 – Introduction & Overview Facilitator: Dr. Jonathan Farrell 1 This Evening’s Program Introductions Unit outline Lecture - Introduction to Operations Management Case Studies – Concept Design Services, Central Evaluation Unit class discussion • Little’s Law Little’ • • • • 2 1 Business Services – Operations Management Session 1 – Introduction & Overview
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to providing a quality bed and breakfast experience to all visitors in the NijhumDwip- St. Martin’s Island. With the availability of color tours in the fall and a spectacular season of fun and sun in the summer, Nijhumdwip is a year-round tourist destination for thousands of travelers. The Royal Bed & Breakfastis to capitalize on that tourist traffic and focus on providing a popular stop for those exploring the region. This plan serves to illustrate the profit potential that can be obtained through
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Back to Hotel Strategic Management 101: An examination of hotels’ implementation of Porter’s generic strategy in China Yin-Hsi Lo, Assistant Professor of Hospitality Management, Southern Taiwan University, Taiwan ABSTRACT The market-position view (MPV) of the firm in Porter’s generic strategy hypothesizes that the exploitation of differentiation and cost-leadership can create competitive advantage for a firm, which then has a better chance of outperforming other firms in a homogeneous industry
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Management There is a major change in the way companies organise themselves as firms switch from productbased to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems convergence and the development of supporting software, promises to significantly improve the implementation of Relationship Marketing principles. In this paper we explore the three main issues that can enable (or hinder) the development of Customer
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