Page A. Introduction 3 B. AirAsia Company 3 C. AirAsia Financial Analysis 5 D. AirAsia Web Design 6 E. Customer Segmentation 8 F. Value Chain Analysis 9 G. AirAsia SWOT Analysis 10 H. Porter’s five-forces analysis on AirAsia 10 I. Capabilities Analysis 13 J. Summary 14 References 15 STRENGTH 1. Low operational cost by having a single aircraft type fleet i.e. Boeing 737 or Airbus A-310. 2. Low maintanace cost due to the same reason as above. 3. Low operating cost due to being No
Words: 3844 - Pages: 16
Air Asia have spared no efforts in order to succeed in the aviation industry. Conversely, this research also identified a failed IJV in Air Asia operation with Japan. The main reason behind this failed IJV was usage difficulties found in online booking website of Air Asia. These factors have led to Air Asia Japan to suffer losses throughout their operation. Moreover, misunderstanding of Japan culture was one of the main factors that cause failure in IJV. Air Asia did not provide meticulous services
Words: 3916 - Pages: 16
cultures and systems that are used to create loyalty of the customers and satisfied them to lead the organisation to be profitable. SWOT analysis is conducted to focus aspects of Air Asia and business sector. It also evaluates the current business, future prospects and the economic climate. Porter's five force model was also conducted to examine and define the strategies that Air Asia is adopting to gain better understanding of its own market which helps the organisation to develop systems that meet
Words: 2816 - Pages: 12
holiday. For one particular movie, half of the cinema seat is reserved for the online or tele-booking ticket. Another half of the seat is open for sales at the ticket counter in cinema. As demand of people to watch the particular movie is more than the seat in cinema hall, many customers will have to wait a long queue before getting their movie ticket. Sometimes, customers will not get his movie ticket after a long queue because of the limited seat. As a result, people get frustrate of the services
Words: 512 - Pages: 3
Question I 1. Types of information system used [4] In this study case, JetBlue uses the Transaction Processing system, which is a computerized system that performs and records the daily routine transactions necessary to conduct the business. 2. Business function of information system [8] JetBlue has the ability to provide a luxurious flying experience with leather seats, each equipped with personal TV screens, while at a budget price. Some airlines have to invest heavily in the quality of
Words: 854 - Pages: 4
on increasing profit return to shareholders and company executives. To achieve this goals airlines have started to charge fees for services such as for checking in in-person, booking with a credit card, overweight baggage by the pound, luggage per distance, booking online, bags that want fit under the seat, transferring tickets to another persons name, and to use the bathroom. From these new charges airlines have reported earning a $2.1 billion dollar profit in 2010 (Mayerowitz, 2011). What is Jet
Words: 1343 - Pages: 6
Chapter 3 Case Analysis of Management Control System Southwest Airlines Corporation Southwest Airlines actually could hit the company goal on achieving profitability for consecutive 32 times which is really good compared to others airlines corporations. The company could offer low cost fares to its customer mostly through website and also provides point to point flight majoring on short haul and medium flight. Besides, to ensure the organization reach company goals, the company put more effort
Words: 1057 - Pages: 5
FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan Chirapanda School of Business, University of the Thai Chamber of Commerce E-mail: suthawan_chi@utcc.ac.th 41 FACTORS AFFECTING BEHAVIORAL INTENTION TO PURCHASE LOW–COST AIRLINE E-TICKET IN YHAILAND by Piyanath Maneechot School of Business, University of the Thai Chamber of Commerce and Suthawan
Words: 5995 - Pages: 24
social media, they make it known that they do not need certain sites. Priceline.com provides vacation packages, rental cars, airline tickets, cruises, and hotel rooms all over the world. They have recently added restaurant reservations to their list of specialties. There are thousands of destinations and hundreds of countries to choose to travel or visit when booking with Priceline. Priceline uses three ways for customers to book travel: lowest retail rate, express deals, and name your own price
Words: 2421 - Pages: 10
Contents How it All Began 3 TommyJams 3 Their Vision 4 How the Business Works – Their Business Model 4 The Money – Their Revenue Streams 5 On their way to Success 6 Competitor Benchmarking 7 ONLY MUCH LOUDER 7 KRUNK 7 WILD CITY 8 The Struggles of Growth 8 Future Growth Opportunities 10 Questions 11 Exhibit 12 References 13 How it All Began It was one evening in 2011, when two engineers Parth Saxena & Nikhil Kapur (working with Texas Instruments & Microsoft,
Words: 5584 - Pages: 23
