information systems and business functions are described in this case? The information system described in this case is the Transaction Processing System (TPS) which is used to perform and record the day-to-day business transactions including reservations, paperless ticketing and baggage handling. JetBlue attempted to standardize its IT processes by utilizing a single vendor for its technological framework for all facets of its operations from logistics to passenger online booking tools. JetBlue’s
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sophisticated system for stock control and professional training that has been accredited by UK City and Guilds (BA Press Office, 2008) Operations. Generally, operations stage of the business involves preparing goods and services to be sold to customers. BA has a range of competitive advantages in operations part of the business through offering its customers increased security for their luggage, offering quick check-in services and also offering some services such as ticket bookings and booking of other
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Pro-Active Communication Team (PACT), an employee association * Irreverent corporate culture. Work culture was fun, casual, friendly and customer oriented. * Low, attractive and competitive fares. Customers also had an option of advance flight booking * Upbeat commercials and customer oriented advertising themes * Short-haul air services which served as an alternative to surface travel * Route structure designed to meet the needs of customers which enabled them to fly point to point
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Symbiosis, Charisma and Integrity 3 4. ORGANIZATIONAL STRATEGY 3 1. Safety First 3 2. High Aircraft Utilization 4 3. Low Cost 4 4. Streamline Operations 4 5. Lean Distribution System 4 6. Point to point network 4 7. Managing Stakeholder’s interests 5 5. ORGANIZATIONAL STRUCTURE 6 1. Centralization 6 2. Hierarchy level 6 3. Formalization 6 4.
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The Analysis of Strategy Planning in Facilitating Intelligent Shop (I-shop) through Innovative Information Communication Technology Applications Paul T.Y. Tseng, Department of MIS, Tatung University, Taiwan Chen-Yen Yao, Technology and innovation Management, National Chengchi University, Taiwan ABSTRACT This research discusses the strategy of Information Communication Technology (ICT) innovation that applies to traditional convenient store and commercial presence for value creation and business
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business. Referring to the case study , Face(senior manager of Applebee’s International restaurant)decided to adopt the gain sharing policy in order to minimize travel cost by attracting own employees towards travel benefits. He offered free domestic tickets to those employees who will use travel for 6 or more times in a year. Thus this strategy gave excellent results to the company and they were able to overcome travel expenses. 2. If you were asked to revise the Applebee’s program to include more
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Table of Contents Executive Summary 2 1. Introduction 3 1.1 Brief Description of the Report 3 1.2 Current Situation 3 1.3 Company Background 4 1.3.1 AirAsia 4 1.3.2 Vision and Mission 4 2. Strategy and the Industry 4 2.1 Analysis and Evaluation of industry Strategy 4 2.2 Global Forces that Impact the Industry 5 2.3 Importance of an Effective Strategy 5 3. Environmental Analysis and the Strategy 6 3.1 Corporate Strategy 6 3.1.1 Evaluation of Current Strategies 7 3.2 Analysis of the Internal Environment
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Abstrak. Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara
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it was ended because of some serious mistakes. Before explaining about the reasons of failure of SilverJet, we should know about the segmentation bases used by airline and SilverJet, and the importance of carbon offset fee added to the ticket price. There are four types of market segmentation: geographic, demographic, and psychographic and behavior. Nowadays, the airlines do not segment anymore on geographic, but on demographic, psychographic and behavior criteria. (1) The
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E-Business advantages for Airline Industries Analysis of the supply chain structure of the Airline Industry to highlight the advantages of the e–Business systems Index E-Business advantages for Airline Industries ................................................................................................ 1 Introduction and scope ............................................................................................................................... 2 The Airline Industry .
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