MARKETING CASE STUDY Table of Contents 1. Introduction and History 2. The Mission Statement of easyJet 3. Competitive Analysis (Porters five competitive forces) 4. Marketing Mix 5. SWOT Analysis 5.1 Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8. Conclusion
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Travelocity, Expedia, Hotwire, Kayak etc. advertise deals for airlines, hotels, rental cars and other tourism related services. They are especially useful for booking last minute trips at the best rates. Forbes rated these travel websites as part of the top 13, according to aesthetic appeal, user friendliness, and usefulness. Not only do they supply tickets, but they are beginning to offer trip planning and insurance services. They are evolving services, which can be accessed conveniently from home or office
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• paying low wages; • making pilots pay for their own training; • leasing old aircraft; • minimizing space parts inventory by flying only two types of airplanes: the McDonald Douglas Md-83 and the Fokket F100; and • promoting ticket sales through the Internet. Despite these cost saving moves,
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Quality Management on Domestic and Global Competition Allen Mukamusoni MGT/449 Saturday, March 17, 2012 John Dewey Quality Management on Domestic and Global Competition Lufthansa is originally from Germany, and is one of the world's largest airlines and an aviation group with a network of more than 400 subsidiaries around the globe, operating in six business areas: passenger business, logistics, maintenance, repair and overhaul, catering, leisure travel and international technology services
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Case Outline of JetBlue Airways Corporation I. Problem: The main problem facing JetBlue Airways Corporation is: how to maintain low-costs structure and continue enlarging its market share in the competitive airline industry with increasing fuel costs. II. Strategic Considerations A. Industry Analysis 1. History a). American aviation pioneers attempted to start airlines using airships in the mid-19th industry. b). Aktiengesellschaft was world’s first airline
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Website review Name: Number: Course: Lecturer: Date: Background to the business and business goals Over the past years, tourism has undergone persistent developments and increasing diversification to emerge one of the quickest growing sectors of economy in the universe. Today’s tourism is closely related to improvements and integrates growing amount of new destinations. These changing features have converted tourism into a critical booster for socio-economic
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Domestic Fares & Ticketing Schedules Guide & Tariff Schedules Guide & Tariff Domestic Fares & Ticketing Provided for Australian College QED with permission by Pacific Travel Training. Important Notice: Pacific Travel Training has used it's best endeavours in collecting and collating the material contained in the schedules guide but cannot warrant that the information contained is complete and does not assume and hereby disclaims liability to any person for any loss or damage caused
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The Development and History of AIRASIA AIRASIA is one among the top International brand in the low cost Airline Industry. Airasia brand came into existence in 1993, it was a joint public-private sector enterprise, however in 2001 current CEO Mr. Tony Fernandes purchased it and It was under him the Airasia brand got global recognition and unimaginable growth which started right from 2002 and continues till date, AirAsia started moving up the ladder under Tony's leadership from 2002 onwards
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case study, I will investigate PD based on the day of the week a ticket is purchased. In theory, this method of price discrimination is very feasible as airfares can be easily changed on a day to day basis. For example, consumers who travel on any given day of the week but purchase on the weekend may have different PED than those consumers who purchase their tickets during the week. By comparing different days of the week and ticket prices, we can study whether the airline industry has identified
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information. CRM supports a company to provide service to customers in real time with a relationship with customers. Based on what is known of the customer, companies can create variations of supply, services, programs, messages, and media through the system that implement CRM, the company formed a closer relationship with customers, which the company can know the needs of customers and provide a choice of an appropriate product or service with their request. CRM is useful to help management better
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