rP os t 9-306-064 REV: FEBRUARY 12, 2008 ROSABETH MOSS KANTER RYAN L. RAFFAELLI op yo Innovation at Timberland: Thinking Outside the Shoe Box In December 2005, CEO Jeff Swartz and COO Ken Pucker headed for a meeting in Timberland’s Stratham, New Hampshire, world headquarters, to celebrate achievements and ensure that plans were in place for several important product launches in the spring. The approach of a new year gave them a chance to reflect on progress made and consider
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Managers Case Homework The Timberland Company: Challenges and Opportunities The Timberland Company, headquartered in Stratham, New Hampshire, characterizes itself as “a big company made up of a lot of small parts and incredibly talented people. We make boots, shoes, clothes and gear that are comfortable enough to wear all day and rugged enough for all year. We don’t rest on our accomplishments. If we did, we’d only have ever made one waterproof leather boot.”[1] Timberland sells its products around
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society, economy, and the government. In this case, Timberland is able to influence the government, economy, and society by practicing in social responsibility despite the fact that it is not the largest firm. As a result of the Timberland Company exercising in social responsibility, they are attentive to stakeholders that affected by its business operations, the community, and the natural environment. I agree that Timberland has achieved a balance of its economic and social
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TIMBERLAND THE SOCIALLY RESPONSIBLE MNE TABLE OF CONTENTS ABSTRACT 3 INTRODUCTION 3 1 A THEORETICAL FRAMEWORK ON CSR 4 1.1 Changing perceptions, CSR as a must 4 1.2 Stakeholders’ Theory and Social Contract 5 1.3 Carroll Theory 6 1.4 Positive and negative light of CSR 6 1.5 How to implement Corporate Social Responsibility in a MNE ....................................7 2 TIMBERLAND AND CSR 7 2.1 Brief history of Timberland 8 2.2 The path towards CSR at Timberland: “Commerce
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IN C O R P O R ATE CITIZENSHIP March 2004 • NUMBER 5 A SERIES ABOUT INTEGRATING BUSINESS AND COMMUNITY DEVELOPMENT PRACTICE TEAMING UP TO BRAND AND BOND: Timberland Partners with City Year, SOS, and SkillsUSA is fast becoming an essential business competency. Many companies are coming to find that developing the economic assets and social and human capital of low-income communities pays dividends to the bottom line. In the short and long term, this kind of strategy develops untapped
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At Timberland, Doing Well and Doing Good Are Laced Together Case Summary: The company has had decent revenue history as well as great profits. The company is headquartered in Stratham, New Hampshire, which started out just making shoes and boots and later went into clothes and accessories. Timberland’s social responsibility goes on the “Four Pillars. The pillars consist of energy, products, workplaces, and service. “At Timberland, doing well and doing good are not separate or separable efforts
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have come to believe that Timberland did balance its economic and social responsibilities through the programs mentioned, Path to Service, GREEN, their grants and donations, and their new sustainability goals. To be economically balanced means to strive to ensure that your business is profitable while still providing value to your stakeholders. The main stakeholders in this situation are not only City Year and their “young people” but also the employees over at Timberland. There are many more stakeholders
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1. Timberland stakeholders would include the owners and the employees from their 300 factories worldwide. Then the stakeholders reach out further to the companies suppliers and their business partners. Also included in the stakeholders list is the government and the local communities where the workers volunteer forty hours per year. Most importantly stakeholders include future generations and the customers. I think Timberland is has an advantage when it comes to the stakeholder map of other companies
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of society with emphasis on infrastructure, education, equity and sustainability They also must understand the business as a whole and build influential relationships with customers and stakeholders Engaging in volunteer initiatives helps Timberland
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TIMBERLAND’S MODEL OF CORPORATE SOCIAL RESPONSIBILITY TIMBERLAND’S MODEL OF CORPORATE SOCIAL RESPONSIBILITY Timberland is a manufacturer of rugged outdoor boots, clothing, and accessories. Founded in1918 in Boston by an immigrant shoemaker named Nathan Swartz, the company has been run for almost a century by three generations of the Swartz family. Today, the company sells its product in department and specialty stores as well as in its own retail outlets in North America, Europe, Asia, South Africa
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