Timbuk2: Outsourcing, Offshoring and Mass Customization Introduction: Timbuk2 was founded in 1989 by Rob Honeycutt, a San Francisco bike messenger. Honeycutt wanted to develop a messenger bag that was rugged enough for everyday wear and tear, but chic enough to set a fashion trend. The company founded its success based on its lean manufacturing and mass customization principles. With many of the American companies now outsourcing their manufacturing processes to China, it became hard for Timbuk2
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Introduction Timbuk2 has been a San Francisco original since 1989 and has reputation and a loyal following among real-life, hard-working bicycle messengers and cycling enthusiasts. In the case of “The Tao of Timbuk2” the company took some risk of losing its loyal customer base by moving its new productions to China. This paper will address the three questions for the case. 1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the
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The Tao of Timbuk2 1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? For the custom messenger bag, the key competitive dimensions that are driving sales are high-quality custom (bags are worn daily for a decade), reasonable price, high differentiated design (customers select the basic bag configuration
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What is CVP? CVP or Cost Volume Profit analysis is an extremely interesting subject and one of the most useful for helping managers with short-term planning and decision making. This is because CVP analysis emphasizes the interrelationships of costs, quantity sold and price, it brings together all the financial information of the firm. CVP helps the managers understand the relationship between cost, volume and profit in organization by focusing on interactions among the following five elements:
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Timbuk2 Case Study Page 1 1. COMPANY OVERVIEW Timbuk2 creates, produces, and sells bags. Its products include custom messenger bags, laptop messenger bags, and backpacks, as well as travel bags, totes, duffel bags, camera cases, shoulder bags, laptop sleeves and wallets. The company
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Where in the World Is Timbuk2? Outsourcing, Offshoring, and Mass Customization1 Brennan Mulligan paused to admire the San Francisco skyline before entering the leased building that housed all of Timbuk2’s activities, from management to manufacturing (Figure 1). Who would imagine that anyone could profitably manufacture a textile product in San Francisco in 2002? With competition not only from lower-cost centers in the United States but also from China and other places in the Far East, a converted
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A CASE STUDY OF WWW.TIMBUK2.COM A Case Study of www.timbuk2.com A Case Study of www.timbuk2.com Timbuk2 is a San Francisco-based company that specializes in manufacturing ready-made and custom-made messenger bags. A messenger bag is also called a courier bag. It is a type of sack, usually made out of some kind of cloth worn over one shoulder and often used by bicycle messengers. To its owner, a Timbuk2 bag is a dependable, everyday companion. Many Timbuk2 bags are worn daily for a decade
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Project Management Case Studies: IKEA and Timbuk2 Table of Contents Case I: IKEA Design and Pricing 3 Case Summary: 3 Key Terms: 3 Case Questions 5 Conclusions 9 Case II: The Tao of Timbuk2 9 Case Summary: 9 Key Terms: 10 Questions: 11 Conclusions: 15 Bibliography 16 Case I: IKEA Design and Pricing Case Summary: IKEA is a Swedish retailer that dominates the home market in 32 countries and is currently expanding in the United States. The success of the company is providing
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Project Management Case Studies: Ikea And Timbuk2 Project Management Case Studies: IKEA and Timbuk2 Table of Contents Case I: IKEA Design and Pricing 3 Case Summary: 3 Key Terms: 3 Case Questions 5 Conclusions 9 Case II: The Tao of Timbuk2 9 Case Summary: 9 Key Terms: 10 Questions: 11 Conclusions: 15 Bibliography 16 Case I: IKEA Design and Pricing Case Summary: IKEA is a Swedish retailer that dominates the home market in 32 countries and is currently
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Term Papers and Free Essays Browse Papers Business / Timbuk2 Case Study Timbuk2 Case Study Term Papers Timbuk2 Case Study and over other 20 000+ free term papers, essays and research papers examples are available on the website! Autor: santhanam.vikram 09 December 2013 Tags: Words: 723 | Pages: 3 Views: 86 Read Full Essay Join Now! CASE STUDY: TIMBUK2 1.) Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the
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