writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details
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products that have been researched by students include: * Bricks produced by a local brick manufacturer: the kiln from a company in Germany; the clay from an open pit mine in Weir, Kansas; the water from Baxter Springs, Kansas; the sand from Kansas City; the manganese sulfate and iron oxide from Springfield, Missouri; and the color additives from St. Louis. * Diamonds sold by a local jewelry store: purchased direct from diamond wholesalers in the Netherlands; bought by wholesalers from diamond
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Case New Belgium Brewing (B) New Belgium Brewing: Developing a Brand Personality * Background NEW BELGIUM’S INITIAL MARKETING STRATEGY The idea for the New Belgium Brewing Company began with a bicycling trip through Belgium. Belgium is arguably the home of some of the world’s finest ales, some of which have been brewed for centuries in that country’s monasteries. As Jeff Lebesch, an American electrical engineer, cruised around that country on his fat-tired mountain bike, he wondered
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UVA-OB-0705 MAKING THE TOUGH TEAM CALL (A) Gudrun Dammermann-Priess was stunned after this latest round of project presentations. In the nine years since the international management program (IMP) began, she never had a project so bad that she considered not allowing it to go forward. With only six weeks until the final project deliverable in mid-May 2000—a 15-minute presentation in front of 100 top executives at Continental A.G., including the chief executive officer (CEO) and at least four other
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by Earth911 04/02/07 130 Comments Tweet Editor’s Note [Updated on May 9, 2011] – This article was originally written in April 2007. Please see the following links for updated, more timely information concerning composting: * Composting in the City – How to compost without a yard, little space and virtually no time. * The Next Wave in Composting – What to do with the “biodegradable” and “compostable” products. * Guide to Composting in the Winter – When the temperatures outside fall, so
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The Sports Guy Case Study Case Synopsis The case is about The Sports Guy which is an independent sporting goods store owned by Bob “Rocky” Rhodes; his business is in the retail sporting goods industry. The store is located in the south part of a small town which is just outside the Greater Toronto Area. The town has been growing rapidly for the last few years and the area around the store has become a prosperous neighbourhood, making their location a busy commercial area. The Sports Guy
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get your job done. Confidentiality goes a long way in maintaining trust. It is making sure that information you have on all clients and work are secured so no others have access to them. It also encompasses not talking to others outside of the case about details. The +1 obligation is non-maleficence. This shows that you will do no harm to others. Whether it be physically or mentally. I think that one of the hardest obligations to keep would be the confidentiality. For the appraisal business
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Build credibility by building trust Company brands, like individual personalities, are based on behaviors and characteristics. The stronger the characteristics, the stronger the business brand image. Over time, these company personality traits become anticipated, expected and relied upon, forming an inherent “promise” between a business and its clients. Volvo built a reputation on safety. Rolex on prestige. Walmart on low prices. Companies have personalities just like people. The more
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I was counting down the miles toward my destination, driving my car on the carpool lane going 65 miles per hour which was the legal speed limit for the freeway. Cruising on the far left lane, driving a 2005 black Jeep Cherokee that had four large tires which made me higher and oversee the whole view of the freeway. The incident started when I took a quick glance over my right shoulder and saw a blue, shiny-rimmed Toyota Runner, suv spinning out of control. The car instantly took my attention; the
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Unfortunately for those who wanted to ride the bus unsegregated, integration was still not enforced. The southern states and cities chose to follow their own discriminatory laws instead of those of the federal government, withholding the rights long fought for by African Americans. The Freedom Riders, through simply riding the buses as was their constitutional right, forced the cities of the South to give them, and all other people, those rights. Starting with just one Greyhound bus leaving Washington
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