9-502-040 OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position
Words: 8280 - Pages: 34
A hybird / digital software package for the solution of chemical kinetic parameter identification problems by ALAN M. CARLSON Electronic Associates, Inc. Princeton, New Jersey INTRODUCTION The modern hybrid computer offers many significant improvements over first generation hybrid systems These improvements include: 1. The increased speed of digital computers en- abling programs to be written in hybrid FORTRAN without drastically limiting hybrid solution rates. 2. The development of analog/hybrid
Words: 8745 - Pages: 35
Business briefing series 20 issues for businesses expanding internationally At Ernst & Young, we understand the challenges and we know what it takes to drive sustainable growth because we’ve helped many of the world’s most dynamic and ambitious companies develop into market leaders. Our global network of Strategic Growth Markets professionals are dedicated to serving the changing needs of fast-growth companies. Whether working with dynamic mid-cap companies or early stage venture-backed businesses
Words: 9122 - Pages: 37
AES-Telasi: Power Trip or Power Play? (A) It would take too long to explain why there was very little electricity and no heat in Tbilisi in the winter months….The reasons were so intertwined with Georgian networks of “patronage,”, black hole, patchwork, and jerry-rig that it was impossible to separate sabotage (a strange and sudden fire at Gardabani, the country’s only thermal power station) from corruption (the bungling and greedy idiots as SakEnergo, the state energy concern) from non-payment
Words: 9283 - Pages: 38
Research TOC BEHAVIORAL ECOLOGY, “SOCIOBIOLOGY,” AND HUMAN BEHAVIOR Bobbi S. Low W hen Juliet was twelve, her father, without consulting her, betrothed her to a man more than twice her age. She, being in love with Romeo, complained. Her father’s answer was (Act III, Scene V): An you will not wed, I’ll pardon you! Graze where you will, you shall not house with me; … An you be mine, I’ll give you to my friend; An you be not, hang, beg, starve, die in the streets, For, by my soul, I’ll ne’er
Words: 9042 - Pages: 37
AES-Telasi: Power Trip or Power Play? (A) It would take too long to explain why there was very little electricity and no heat in Tbilisi in the winter months….The reasons were so intertwined with Georgian networks of “patronage,”, black hole, patchwork, and jerry-rig that it was impossible to separate sabotage (a strange and sudden fire at Gardabani, the country’s only thermal power station) from corruption (the bungling and greedy idiots as SakEnergo, the state energy concern) from non-payment (less
Words: 9256 - Pages: 38
Business briefing series 20 issues for businesses expanding internationally At Ernst & Young, we understand the challenges and we know what it takes to drive sustainable growth because we’ve helped many of the world’s most dynamic and ambitious companies develop into market leaders. Our global network of Strategic Growth Markets professionals are dedicated to serving the changing needs of fast-growth companies. Whether working with dynamic mid-cap companies or early stage venture-backed businesses
Words: 9534 - Pages: 39
Pedang Ular Merah Karya : Kho Ping Hoo Djvu : Widodo & Dewi KZ Converter : Hendra & Dewi KZ Ebook pdf oleh : Dewi KZ Tiraikasih Website http://kangzusi.com/ http://dewi-kz.info/ http://cerita-silat.co.cc/ http://kang-zusi.info Jilid 01 Pegunungan tai hang san di perbatasan Mongolia merupakan daerah pegunungan yang amat luas dan di situ penuh dengan hutan-hutan liar yang jarang dikunjungi manusia. Di puncak bukit yang paling ujung yakni di bagian barat terdapat sebuah hutan yang benarbenar masih
Words: 126872 - Pages: 508
Strategy Writings[1] Dr. Mary A. Hamilton MBA, Ph.D. University of Rhode Island http://www.cba.uri.edu/faculty/hamilton/ Dr. Mark Lehrer Ph.D. University of Rhode Island Module #1: Introduction by Mark Lehrer 3 Module #2: Industry Analysis by Mark Lehrer 6 Rivalry 8 Entrants 9 Bargaining Power of Suppliers / Buyers 9 Two Cases: Breakfast Cereal and Personal Computers 9 Module #3: Value Chain Analysis by Mark Lehrer 12 Module #4: Industry Value Chains by Mark Lehrer
Words: 11026 - Pages: 45
Evol. Inst. Econ. Rev. 4(1): 143–170 (2007) ARTICLE Econo-physics: A Perspective of Matching Two Sciences Yuri YEGOROV Institute for Advanced Studies, Stumpergasse 56, A-1060, Vienna, Austria, and University of Vienna, Department of Industry and Energy, Brünner Strasse, 72, A-1210, Vienna, Austria. E-mail: yegorov@ihs.ac.at Abstract The present article marks some potentially fruitful dimensions of economic research based on principles of economic theory but using more analogies with physics
Words: 11187 - Pages: 45
