As You Like It Summary How It All Goes Down Sir Rowland de Boys has recently died, leaving behind sons Oliver and Orlando. Since Oliver's the eldest son, he's inherited just about everything. This includes the responsibility of making sure his little bro finishes school and continues to live the kind of lifestyle he's become accustomed to as the son of a nobleman. (By the way, this lifestyle looks like a sixteenth-century version of MTV's Teen Cribs.) Oliver, however, treats his little bro like
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Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising
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Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Executive Summary Task instruction: Prepare a business report based on your research findings that includes: 3. Executive summary (suggested length of 1 page) that overviews the purpose of this report. The executive summary should be the last section you write after the remainder
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How should the buyout be financed? What should the capital structure look like? How much should investors pay to acquire Seagate’s disk drive operations? How can Seagate address VERITAS Software Corporation’s needs and concerns? After analyzing the case and talking to executives at Silver Lake and Seagate, we think that Seagate’s low stock price is best addressed by a leveraged buyout with a new capital structure composed of 45% equity and 55% debt. Furthermore, we have found that the company is worth
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With total revenue and comp sales down again in the first quarter of 2010, Borders Group's two top executives discussed way to improve the chain's profitability (loss in the quarter was reduced to .1 million, from .0 million) and its digital strategy, in a conference call last Thursday. CFO Mark Bierley said Borders will look to maximize the profitability of its stores by "aggressively" pursuing lease buyouts of underperforming outlets; it had 680 stores at the end of the first quarter. Borders will
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........................................................................9 Major Products and Services............................................................................14 Revenue Analysis...............................................................................................15 SWOT Analysis...................................................................................................16 Top Competitors........................................................................
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Advanced Strategic Management Elisabeth Grácio | 152111057 Elisabetta Baccos | 152110151 Filipe Estrela Pires | 152111065 Mª Margarida Maury | 152111049 14th October 2011 INDEX INTRODUCTION Page 2 INDUSTRY INDUSTRY SUCCESS FACTORS PORTER‟S FIVE FORCES Page 3 Page 3 Page 3 NETFLIX, THE COMPANY PROBLEMS FACEBOOK BLOCKBUSTER Page 6 Page 8 Page 9 Page 10 CONCLUSION Page 11 RECOMMENDATIONS Page 12 EXHIBITS Page 14 APPENDIXES Page 18 1 INTRODUCTION
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After studying this chapter, you should be able to 1. Explain why proper “problem definition” is essential to useful business research 2. Know how to recognize problems 3. Translate managerial decision statements into relevant research objectives 4. Translate research objectives into research questions and/or research hypotheses 5. Outline the components of a research proposal 6. Construct tables as part of a research proposal CHAPTER 6 PROBLEM DEFINITION: THE FOUNDATION OF BUSINESS RESEARCH Chapter
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Celebrity Advertising: Literature Review and Propositions Peter Yannopoulos* In this paper we review several studies in the area of celebrity advertising. Topics include, why companies use celebrity advertising, achieving the right fit between the brand and the celebrity, the use of athletes as spokespeople, financial considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications
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1 6 CHAPTER Advertising, Publicity, and Sales Promotion In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33,000 outlets in 91 countries. Targeted advertising, timely publicity, and sales promotion have been
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