great Goliath in life, this businessman turned to his master for help and wisdom. The story of Cecilio K. Pedro and the Lamoiyan Corporation, makers of Hapee Toothpaste is a triumph of faith over adversity. Cecilio Pedro is President and General Manager of Lamoiyan Corporation which not only produces one of the top three toothpaste brands in the country, already being exported to Europe and Asia, but also manufactures detergents, fabric softener and other household care products that enjoy
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flagship product of the company that has been dominating the oral care market in the country and is a source of the company’s biggest profit margin is Colgate Toothpastes and Oral Care products. The brand name has become so familiar with Filipinos that the same brand has been used as the colloquial term for toothpaste. In a consumers product industry where end consumers’ bargaining power is high and competition is tight, Colgate Palmolive Philippines Inc, or CPPI, struggles to keep its market leadership
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in the toothpaste industry after 20 years. God is good,” – Cecilio K. Pedro Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He earned his business management degree at the Ateneo de Manila University, one of the more prestigious private schools in the Philippines. He once headed Aluminum Container, Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that
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Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes). Under its "Hill's" brand, it is also a manufacturer of veterinary products. The company's corporate offices are on Park Avenue in Midtown Manhattan, New York City
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basket’ and maximizes growth opportunity by having expanded business operations and markets to serve. Toothpaste Market Share As the global market leader in Oral Care, the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)," 2011), which is a large portion of the market. In 2006, the Company also acquired Tom’s of Maine, a niche natural toothpaste company, which added to their marketshare (Kotler, P. & Keller, K., 2009). Global Presence Colgate-Palmolive
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there’s always a better way to make those pearly whites brighter. USE THIS NEWEST TOOTHPASTE THAT GIVES YOU NOT ONLY HEALTHIER BUT ALSO A PERFECT BRIGTH TOOTH IN JUST 3 DAYS !! PERFECT all purpose toothpaste … This toothpaste is different from the other brand. It composes of different benefits unlike the other. YancyKim PERFECT toothpaste said to be as all purpose toothpaste because it has all the kind of toothpaste that you what in the market... It is * Tooth advance whitening is clinically
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SIKA Limited 1) Introduction 2) The Tooth Paste Industry • History Of Toothpaste • The Algerian Consumers 3) SIKA as a brand 4) Product Description 5) Executive summary 6) Situation analysis 7) Product mix 8) Target markets 9) Marketing strategies 10) Distribution Introduction The world's oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty
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SEGMENTATION IN THE ORAL CARE MARKET. 5 PRODUCT VERSION THAT OFFER SIMILAR BENEFITS BY COLGATE. 1. Colgate Total 12 New advanced Colgate Total provides 12-hour protection against bacteria build-up for Superior Oral Health vs regular fluoride toothpaste. Provide 12 hours protection against bacteria build up for superior Oral Health. Fight germs 12 hours and help prevent plague, gum problems, tartar build up, cavities and bad breath. 2. Colgate Advanced White Colgate Advanced White with micro-cleansing
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Constanza Olguín 15023226 María Fernanda Herrera 15023228 Marketing in China Professor: Hongxing FINAL PROJECT “Four moments of truth: toothpaste” 2015/06/09 Table of Contents Introduction 3 History Toothpaste history in China4 Colgate History 4 Four moments of truth5 Marketing research Observation 7 Interviews 10 Insights 24 Conclusion 25 References 27 1. Introduction Colgate-Palmolive Company is a
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MARKETING STRETERGIES: MISSION: Based upon Colgate and its competitor’s situation analysis, a comprehensive strategic Plan has been compiled with goals, rational, insights and initiative. These elements are in Accordance with the three fundamental values stated in the Colgate Mission statement. The three fundamental values of Caring, Global Teamwork and Continuous Improvement Are the foundations for Colgate’s business strategy and are reflected in every aspect of Work life. Caring:
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