delivering extraordinary service • Exploiting relationship marketing activities The CRM consisted of two elements: Database marketing and Total Gold Program in the fall of 1997. This entailed a huge investment of $100 million in Information Technology across all their properties so that information could be collated on a central repository. The total Gold program allowed customers to consolidate all their playing in one card across any of Harrah’s properties so that points could be accumulated
Words: 1298 - Pages: 6
------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
Words: 2740 - Pages: 11
Chapter 2. Information Systems: Concepts and Management - Chapter Exercises Implementing Strategy with IT For the first week of your internship, you got to know Lisa and Reuben, the owner/managers of Club IT, and learning some of the back office operations. You’ve become familiar with the Club IT website, and you want to help Lisa and Reuben see how they can achieve their primary strategic objective - “to build a community that meets regularly at Club IT.” After reading Chapter 2, you have
Words: 433 - Pages: 2
International Journal of Management and Strategy (IJMS) 2013, Vol. No.4, Issue 6, January-June 2013 http://www.facultyjournal.com/ ISSN: 2231-0703 A STUDY ON EMPLOYEE SATISFACTION PERSPECTIVES IN THE HOTEL INDUSTRY IN MALAYSIA Anantha Raj A. Arokiasamy, Quest International University Perak (QIUP), Malaysia ABSTRACT Satisfaction is fulfillment of a need or desire and the pleasure obtained by such a fulfillment. Employee satisfaction is a good measure to evaluate personal attitude to the professional
Words: 5494 - Pages: 22
Career Development IV Compensation Compensation Plan In today’s challenging and unpredictable economic market, companies are trying to redefine sales strategies, incentives, and pay compensation. Labor commands a high level of overhead for a company; therefore, pay policies, benefits, and compensations are critically important to be evaluated closely because it affects the livelihood and lifestyle of all workers. Ideally, an effective and sound sale compensation plan enables the company directly
Words: 1065 - Pages: 5
Cabo San Viejo Resort February 10, 2015 | Advanced Marketing Management | Executive Summary The purpose of this paper is to discuss and analyze the opportunity of implementing a rewards loyalty program in the Cabo San Viejo resort and Cabo San Viejo day spas. Cabo San Viejo Company Background Dave and Florence Blumenthal founded Cabo San Viejo Resort in 1977. The resort was built on the site of a former peach orchard in Palm Springs, California. The successful change in Dave’s lifestyle inspired
Words: 930 - Pages: 4
Total Rewards System Paper University of Phoenix Online HRM570/Employee Motivation and Compensation November 27, 2006 Total Reward System Developing ways to increase job satisfaction and employee motivation include a total reward system. A total reward system includes more than just an individual’s pay and benefits. An organization needs to design a reward system needs that is aligned with their mission, goals, and strategic plan. Throughout this paper, the role of rewards
Words: 1403 - Pages: 6
ISSN 1822-6760. Management theory and studies for rural business and infrastructure development. 2010. Nr. 5 (24). Research papers. CRITICAL ISSUES FOR COMPENSATION AND INCENTIVES MANAGEMENT: THEORETICAL APPROACH Ramunė Čiarnienė, Milita Vienažindienė Kaunas University of Technology, Vilnius Co-operative College For most people, pay is a primary reason for working. Indeed, compensation is at the core of any employment exchange, and it serves as a defining characteristic of any employment relationship
Words: 2728 - Pages: 11
Career Development IV Compensation Compensation Plan Sherry Martin HRM/531 In today’s challenging and unpredictable economic market, companies are trying to redefine sales strategies, incentives, and pay compensation. Labor commands a high level of overhead for a company; therefore, pay policies, benefits, and compensations are critically important to be evaluated closely because it affects the livelihood and lifestyle of all workers. Ideally, an effective and sound sale compensation plan enables
Words: 1069 - Pages: 5
Total Compensation Methods Paper Total Compensation Methods Paper In all businesses, a company needs to make sure that their turnover ratio is maintained while, at the same time, keep their best employees. Compensation and benefits are just two ways that a company can do such things. The company must know what each individual is looking for at the same time. Not all employees want the same thing. Some employees want the steady 40 hour 5-day a week salary job, while others may want 4-day
Words: 1149 - Pages: 5
