appropriately dealt with. 1 – Potential of IT systems The Ansoff Growth Matrix is a marketing planning tool which aids a business in defining its product and market growth strategy. As shown below (Fig 1.1), market development is the name given to a growth strategy where the STAR organization seeks growth by targeting its existing products to new market segments (QuickMBA, undated). Fig 1.1 – Ansoff product/market growth matrix (taken from http://www.tutor2u.net/business/strategy/ansoff_matrix.htm)
Words: 3412 - Pages: 14
Case scenarios: Ansoff product–market matrix: Task 1: Australian Leisure Resorts (ALR) - Core business, selling rooms and holidays to individual consumer groups in Australia. - Key success factor: Keep occupancy rates high Issue: Brown (Founder of ALR) is developing new software for his hotel chains / resorts that will replace the current manual recording / booking system. This will provide real time booking information to potential customers, reducing the booking confusion currently
Words: 1444 - Pages: 6
Marketing Ann-Christin, Daniela, Marina, Michaela 2 1 L’ORÉAL brands Consumer Brands: • L'ORÉAL Paris • Garnier • SoftSheen-Carson • Maybelline New York • Le Club de Createurs Professional Products: • Kérastase • L'ORÉAL Professional • Matrix • Redken Source: www.loreal.de Dezember 2005 Internationales Marketing Ann-Christin, Daniela, Marina, Michaela 3 L’ORÉAL brands Luxury Products: • Biotherm • Helena Rubinstein • Kiehl's Since 1851 • Lancôme • Shu Uemura • Designer Fragrances
Words: 618 - Pages: 3
Marketing Plan For Al Salama Hospital, Alexandria Supervised by : Dr. Hesham Dinana BY: Dr. Menat-Allah Osman Zanaty Dr. Cherine A.Fatah Ibrahim Dr. Ahmed Ayed Atwa Table of Contents 1. Table of contents ................2 2. Introduction ................3 3. Aim Of Work ................3 4. Vision and Mission ................4 5. Publics 4 6. Exchange Models................................................................................................
Words: 6036 - Pages: 25
Domino’s Pizza Ansoff Matrix. To illustrate alternative corporate growth strategies, Igor Ansoff presented a matrix that fixates on the firm’s present and potential products and markets. There are possible four product-market combinations. http://dominospizzaannualreport.com.au/blog/new-product.php [Accessed on 29 Nov.2015.] http://dominospizzaannualreport.com.au/blog/new-product.php [Accessed on 29 Nov.2015.] * Market Penetration: Existing Products in Existing Markets. Domino’s
Words: 304 - Pages: 2
market strategy pursued by your company using appropriate analytical tools (such as Yip’s model of internationalisation and Ansoff matrix). Thomas cook group has a well planned out strategy which is to deliver sustainable profitable growth by providing trusted, personalised holiday experiences through a “high tech, high touch” approach. Using the ansoff matrix Thomas cook group outlines a detailed step by step procedure on how to achieve and maintain its strategy. Market Penetration- Thomas
Words: 435 - Pages: 2
General Assignment Guidance for Students The purpose of the assignments The assignments are intended to test the student’s capabilities in the following key areas that are essential for effective performance as a manager or executive: (1) The design, implementation and review of strategy – in an applied context. (2) Integrative thinking and action – developing alignment (bundling) between connected functional strategies. (3) Situational analysis – identifying the core issues, the opportunities and the threats
Words: 919 - Pages: 4
Table of Contents 2.1 Recommend with justification, appropriate actions to overcome the identified weakness in business: 2 For marketing: 2 For production: 3 For financial: 4 For human resources: 5 2.2: Analyse ways in which existing performance can be maintained and strengthened: 7 1. Pricing consideration: 7 2. Building a brand: 7 2.3: Recommend with justification, new areas in which the business could be expanded: 10 For market development: 11 Product Development 11 Diversification
Words: 3342 - Pages: 14
Market Development – selling more of the same things to different customers - Product Development – selling new products or services to the same customers - Diversification – selling new products or services to different customers Using Ansoff’s matrix, business owners can evaluate each of the growth strategies in turn to assess which is likely to result in the best possible return. Market Penetration Market penetration is the easiest way to grow in an expanding market. However, it becomes more
Words: 3169 - Pages: 13
within both business’s. The companies I will be choosing will be Virgin from the private sector and the NHS from the public sector. Growth strategies The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Virgin have used growth strategies such as ansoffs matrix as they have concentrated hugely on market penetration because they are very competitive with prices, sales promotions and advertise to existing customers to keep them
Words: 1568 - Pages: 7
