crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business
Words: 1516 - Pages: 7
Tin Toy, which won the Academy Award for Best Animated Short Film in 1989. In 1991, Pixar entered into a three-picture co-production deal with Disney. Following the success of Toy Story, this relationship was extended to include three more pictures. A string of blockbuster hits followed, each film doing better than its predecessors. A Bug’s Life was the highest grossing film of 1998. Toy Story 2 became the highest grossing animated movie of its time in 1999, later topped by Monsters, Inc. in
Words: 4058 - Pages: 17
Meet Polly Pocket, My Nemesis Polly Pocket was inflicted upon uncoordinated adults in 1989 by a British toy company called Bluebird Toys. (Thanks Bluebird!) Mattel and Bluebird held the distribution rights in the early 1990s. Chris Wiggs came up with the Polly Pocket doll for his daughter. Mattel and Bluebird developed his idea into a very popular toy line. Polly is a small doll--approximately 3 and 3/4 inch tall. She is plastic with jointed legs and arms. She comes with all sorts of miniature
Words: 5330 - Pages: 22
a hobby shop owner receives an order for a custom toy train that will need to be specially manufactured. That same day, the hobby shop owner begins building the toy train. On Friday, the buyer calls to cancel the order. During the conversation, the hobby shop owner insists on going through with the deal, and tells the buyer (for the first time) that he has already started making the train. Is the buyer legally bound by a contract to buy the toy train? Use UCC Article 2 sections to support your answer
Words: 764 - Pages: 4
There are three of the popular toys in the 1990s, which are Tamagotchi, Barbie, and Lego. The first digital toy is the Tamagotchi Tamagotchi means a handheld digital device, which can be cared for as a digital pet including feeding, playing, and cleaning up after it. For example, the first Tamagotchi was created in Japan by Bandai in 1996. It went on to sell 76,000,000 units worldwide by 2010 (“Tamagotchi,” 2015). It was quite cheap with the price depending on the different versions available,
Words: 824 - Pages: 4
Mattel Recalls 2007 Communication Implications for Quality Control, Outsourcing, and Consumer Relations [ABSTRACT] In August 2007, America's largest toy manufacturer announced the first of what would become five recalls involving 21 million toys—most of which were manufactured in China. This case study and teaching note examine a corporate response to a global crisis and consider the unique communications challenges facing a corporation that operates in an international, crosscultural arena. The
Words: 11242 - Pages: 45
rented office in New York; Reiss promised himself that he would keep overhead very low, even in good years, and never own or be responsible for a factory. In addition to being a traditional manufacturer’s representative, he did some consulting for toy
Words: 6276 - Pages: 26
some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune, 2008). Although Mattel is a major toy company, there are many unethical issues found. Firstly, Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro, 2007). Secondly, Mattel recalled toys frequently as there were five recalls in less than a year (Mattel.com, 2010). Thirdly, the packaging of Mattel`s product contributed
Words: 2501 - Pages: 11
Mattel and Toy Safety BUS250 Corporate and Social Responsibility Mattel and Toy Safety In 2007 the Mattel Corporation had to recall several of their toys due to the presence of lead within the paint and magnet problems with the products it had distributed. Mattel was accountable for distributing numerous toys from their Chinese manufactures. This was one of the largest recalls in American history. The Mattel Corporation started in 1945. In 1960 it became a publically traded company
Words: 1043 - Pages: 5
The year is 1945, when the toy company Mattel is born. Along with truly great toys, this company gives a lot to the community and environment as well as being the world's leading toy company. Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in
Words: 1662 - Pages: 7
