type of business, market share, financials, size, and global presence. Toyota Motor Corporation was founded in 1919 by the famous Japanese inventor, Saki chi Toyoda. Its primary business is manufacturing and selling automobiles. With operations in the U.S. for the past 50 years, Toyota is one of the most well known automobile manufacturers in the world. In fact, it is the largest automobile manufacturer in the world, producing over 7 million units in the last financial year. (Liker, 2008) During
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MGX 9660 - International Business Theory and Practice Case n°10: The Collapse of General Motors PHAM Trang (23283300) REBOURG Malcolm (23625678) YAO Aileen (20460996) 1 Table of Contents I - Introduction………..………...………………………………………….….….p 3 II - What are the internal and external factors that contributed to GM’s decline and eventual bankruptcy protection application?……………….....….p 4 Internal Factors...………….……..…………………………...……….……….…p 4 Extenal Factors……….…..…………………………..………
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concepts learnt from this course)400 Toyota has long been a famous brand name of car industries; it had produces lots of cars every year, included sedan, hatchback, and coupe to name just few. Therefore Toyota has an unavoidable power in either parts of Japan’s Gross Domestic Products (GDP) or car industries. Thus I want to use SWOT analysis to talk a bit more about how Toyota can affect the world. Toyota was first operated in Japan in early 1937s; however, Toyota is not first to manufacturing cars
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document will be evaluating The Toyota Way process within Toyota during the time of their accelerator crisis. A problem statement will be defined around Toyota’s internal and external customer complaint responses and communication channels, especially between US Toyota employees and the authoritative management of Toyota based in Japan. Problem Statement To become the leading automotive producer, with a strong presence in all of the 50 states and abroad, Toyota developed a strong global marketing
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reporting class. Correspondence concerning this article should be addressed to Bing Bai, Department of Business, St. Thomas University, 16401 NW 37th Avenue, Miami Gardens, FL 33054 Contact: b0771276@stu.edu Introduction 2009, by the impact of the economic downturn in North America, the auto market is also showing a downward trend, the U.S. auto market, sales reached bottom in recent years, a decline of more than 20%. With the slow recovery of the economy in North America
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America (29%), Europe (12%), and Asia (14%). Since the global economic crisis and litigation, sales have significantly decreased in North America and Europe. Toyota sales are influenced by the quality, safety, reliability, design, price, performance, economy and utility of the vehicle. Majority of Toyota marketing depends on the geographical demographic and demand. Toyota is a brand that needed little marketing efforts until 2009. Their name said it all. Toyota’s timely introduction of new and redesigned
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TB0243 Michael Greto Andreas Schotter Mary Teagarden Toyota: The Accelerator Crisis The root cause of their problems is that the company was hijacked, some years ago, by anti-family, financially oriented pirates. Jim Press, former President & Chief Operating Officer (COO) Toyota Motor Sales, U.S.A., Inc. On February 24, 2010, Akio Toyoda, the grandson of Toyota Motor Corporation’s founder, Kiichiro Toyoda, endured a grueling question-and-answer session before the U.S. House of Representatives
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President of Toyota Motor Industries: Rizaburo Toyoda (1937–1941) Kiichiro Toyoda (1941–1950) Taizo Ishida (1950–1961) Fukio Nakagawa (1961–1967) Eiji Toyoda (1967–1981) President of Toyota Motor Corporation: Eiji Toyoda (1981) Shoichiro Toyoda (1982–1992) CEO of Toyota Motor Corporation: Dr. Tatsuro Toyoda (1992–1995) Hiroshi Okuda (1995–1999) Fujio Cho (1999–2005) Katsuaki Watanabe (2005–2009) Akio Toyoda (2009–present) Chairman
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passengers and crew members were evacuated safely (Cooper, 2007). 2009–2011 Toyota vehicle recalls Three separate but related recalls of automobiles by Toyota occurred at 2009 to 2011 (Wikipedia, 2014). After, the reports showed that several vehicles experienced unintended acceleration. As of January 28, 2010, Toyota had announced recalls of approximately 5.2 million vehicles, and an additional 2.3 million vehicles. The next day, Toyota widened the recall to include 1.8 million vehicles in Europe and
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the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 Table of Contents Abstract….3 Introduction….4 Strengths….4, 5 Weaknesses….5 Opportunities….5, 6 Threats….6 External Factors….6, 7 Recommendations/Conclusion….7, 8 References….9, 10 Abstract This paper outlines a complete SWOT analysis report of the Toyota Motor
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