Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK
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January 2015 Research Institute Thought leadership from Credit Suisse Research and the world’s foremost experts Emerging Consumer Survey 2015 EMERGING CONSUMER SURVEY 2015_2 Contents 03 Editorial 04 The emerging consumer in 2015 12 A sum of different parts 20 e-Commerce and the emerging consumer 30 Focus on travel 36 Focus on autos 40 Focus on healthcare 46 Brands and the emerging consumer in 2015 62 Brazil: Steady decline continues 64 China: A life online 66
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داﻧﺸﻜﺪه ﻋﻠﻮم اﺟﺘﻤﺎﻋﻲ ﮔﺮوه ﻣﺪﻳﺮﻳﺖ ﺻﻨﻌﺘﻲ MBA ﺑﺮﻧﺪﻳﻨﮓ و ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ ﻣﺰاﻳﺎ و ﻣﻌﺎﻳﺐ، ﭼﺎﻟﺶﻫﺎ و راﻫﻜﺎرﻫﺎ اﺳﺘﺎد: ﺟﻨﺎب آﻗﺎي دﻛﺘﺮ ﻓﻀﻠﻲ ﺗﺮﺟﻤﻪ و ﺗﺄﻟﻴﻒ: ﻣﺤﻤﺪ اﺳﺪي ﺤﻤ آذر و دي 9831 ﻓﻬﺮﺳﺖ ﻣﻄﺎﻟﺐ ﻣﻘﺪﻣﻪ 1 ﻣﻘﺎﻟﺔ اول - ﻧﺎﻣﻬﺎي ﺑﺮﮔﺮﻓﺘﻪ در ﻣﻘﺎﺑﻞ ﻧﺎﻣﻬﺎي اﺻﻠﻲ در ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ 2 ﻣﻘﺎﻟﺔ دوم - ﺑﺎزﺧﻮرد ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ: ﻧﻘﺶ ﺗﺒﻠﻴﻐﺎت 81 ﻣﻘﺎﻟﺔ ﺗﺄﻟﻴﻔﻲ - ﺑﺮﻧﺪﻳﻨﮓ و ﺗﻮﺳﻌﺔ ﺑﺮﻧﺪ: ﻣﺰاﻳﺎ و ﻣﻌﺎﻳﺐ، ﭼﺎﻟﺶﻫﺎ و راﻫﻜﺎرﻫﺎ 23 ﭘﻴﻮﺳﺖ 1 – اﺻﻞ ﻣﻘﺎﻟﺔ اول 84
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( ) Student Workbook BSBCUS501C Manage quality customer service 1st Edition 2011 Part of a suite of support materials for the 8S807 Business Services Training Package -_._-_._ . Copyright and Trade Mark Statement @ 20i1lnnovation and Business Industry Skills Council Ltd All rights reserved. Apart from any use permitted under the Copyright Act 1968, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, In any
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TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15
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does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMX Design GmbH, Heidelberg Printed on acid-free paper 9 8 7 6 5 4 3 2 1 springer.com Foreword “He who stops getting better has stopped being good.” Hans Schneider, General Manager of the Siemens Amberg Electronics Factory, Industrial Excellence Award overall winner 2007 There is a general perception that inflexible
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2.2.1: AGILITY 2.2.2: ADAPTABILITY 2.2.3: ALIGNMENT 2.3: PORTER’S ANALYSIS 2.4: EXAMPLES: WAL-MART AND DELL CHAPTER 3: THE SYSTEM LOCK-IN 3.1 THE DELTA MODEL 3.2: THE SYSTEM LOCK-IN 3.3: EXAMPLE: FORD MOTOR CO 3.3.1: FORD MOTOR CO LOCK-IN CHAPTER 4 : ZARA 4.1 ZARA’S HISTORY 4.2 BUSINESS MODEL 4.2.1: PORTER’S ANALYSIS ON ZARA 4.2.2 PRODUCT LIFE CYCLE CURVE 7 9 9 13 15 16 17 19 30 36 36 39 41 42 45 45 47 47 49 1 4.2.3: KEY FACTORS OF SUCCESS 4.2.4: STRATEGIC DRAWBACKS 4.2.5: LOGISTICS AND
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the Library of Congress ISBN: 978-0-08-055450-1 (Volume 3) ISBN: 978-0-08-087929-1 (Volumes 1, 2 and 3) For information on all Elsevier publications visit our website at www.elsevierdirect.com Printed and bound in Hungary 09 10 11 12 13 10 9 8 7 6 5 4 3 2 1 Contributors to Volume 3 Robert H. Chenhall Mark A. Covaleski Antonio Davila Mark W. Dirsmith David A.
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Chapter 1: Expanding abroad Voorbeeld MNE: Intel, Unilever, Samsung, McKinsey Starbucks Vb. blz. 3 toont aan dat de invloed van MNE op de wereldeconomie gigantisch is. MNE stellen enorm veel mensen te werk en volgen vaak een zeer complexe strategie. 1. The MNE: Definition, Scope and Influence Wat is een MNE – multinational ( multinationaal management) Niet alle MNE zijn groot, maar de meeste grote bedrijven in de wereld zijn MNE. zijn Men is alleen een MNE als men aan deze voorwaarden
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Beyond the Casino Floor: Economic Impacts of the Commercial Casino Industry I. Overview The commercial casino industry in the U.S. has without question undergone significant growth over the last 25 years. During this time, the industry has gone from operating only in Nevada and Atlantic City, New Jersey to operating 566 casinos in 22 states in 2010. Coinciding with this growth, large portions of the industry have also undergone an evolutionary shift that has led to an increased emphasis being
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