Part I and Part II. The first assignment is a group work that requires case analysis and article review, while the second one is also a group work that requires practical fieldwork, which has four alternatives. You are expected to attempt each of them as exhaustively as you can as per specific instructions given corresponding to them. You have to follow the accepted standards and norms of writing a term paper, case analysis and/or article review. Part I: Group Work – Case Study (20%) + Article Review
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internal and external environments to certain people in the corporation (Wheelen & Hunger, 2010). Conducting an environmental scan for the two following companies will offer a background to increase chances and distribute the resources in expectation of the changes in the environment. The competitive advantage, measurement guidelines, and the effectiveness of the measurement guideline will be reported on for Ford and Dell. Ford The Ford Motor Company has been a force in the automotive industry since
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A4032655 MBA – 8A 18-08-2011 Contents EXECUTIVE SUMMARY 2 CADILLAC: A BRIEF INSIGHT 2 MARKET SUMMARY 3 MARKET TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION
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Ford Motor Company Eric Andrews IRN: 9003104860 MGT/521 December 30, 2012 Dr. Tim Williams The purpose of this report is to conduct a SWOT analysis of the Ford Motor Corporation. The author will decide which parts of the SWOT analysis are most relevant to the decision to invest in the company. The author will identify the company’s internal and external stakeholders and those stakeholders’ wants and needs. The author will also explain how the company is fulfilling those needs and if they
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Marketing Project Table of Contents 1.0 Executive Summary ...................................................................................................................................... 2 2.0 Situation Analysis .......................................................................................................................................... 3 2.1 Market Summary ......................................................................................................................
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Marketing Strategies For Perodua Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of
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April 2003 Toyota Prius; Marketing Communications Plan Prepared by ANDiDAS.COM Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Figure 1: UK new Car Market by Volume and Value, 1997-2001 4 Figure 2: Leading Suppliers of Cars to the UK Market, 2001 5 Figure 3: Main Advertising Expenditure on Car Brands, 2001 5 Prius Target Market 6 Demographic 6 Psychographic 6 Geographic 7 Toyota 8 SWOT Analysis 8 Campaign
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......................................................................................... 4 3 Competitors:.......................................................................................................................... 6 4 S.W.O.T. Analysis: ................................................................................................................ 11 4.1 Strengths: ................................................................................................................
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General Motors Case Analyses I. History General Motor was at one time, one of the world’s largest car and truck manufacturers reaching back more than a century in 1908, when William C. Durant founded General Motors Corporation. He brought together 25 independent car companies, which included Oldsmobile, Cadillac and Oakland, known as Pontiac. General motors was just a holding company for these independent car companies. Durant left the General Motors firm in 1911 and went on to be co-founder
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of the recent sectoral dynamics - Positioning in the sector - Porter 5 forces analysis - Analysis of the competitive position III. Strategic Capacity Analysis 1. Goals and Targets 2. Analysis of possible Alternative IV. Presentation of Alternatives 1. Strategic Business Units = GO GREEN 2. Directions and development methods V. Assessment of Alternatives 1. Cost / Benefit Analysis - Alternatives 2. Implementation Timeline 3. Expected Results
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