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with floor mats and sticky pedals causing unintended acceleration, Toyota had 14 safety related recalls through Sept. 2010. • These highly publicized recalls may well have solidified in the U.S. public’s mind that Toyota has serious quality problems. EOQ June 2011 3 Test Results from Consumer Reports(CR) • If we examine the percentage of a brand’s vehicles recommended by CR, the trajectory shows significant decline for Toyota models from 85% recommended in 2008, to 73% in 2009, to 47% in 2010
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CASE – 1: SMART SYSTEMS AND SMART WAYS OF WORKING HELP TOYOTA BECOME NUMBER ONE Q1: Which of the strategic objectives are met with Toyota’s IS implementations? The Strategic Objectives that are met with Toyota’s IS implementations are: * To emerge into a brand known for quality and reliability. * To become skillful at combining quality with efficiency. * To deliver value to the customer at a competitive price. * To only build cars based on what and when the customers want, without
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1. Historical Background of Toyota’s Production System Kanban System was found by the Vice-President of Toyota Motor Company Taiichi Ohno in the middle of the 20th century. The idea behind Kanban System came from US supermarkets and this system is about producing only the necessary products, at the necessary time, in necessary quantity (Sugimori et al., 1977). The starting point of Kanban was the recognition of diversity of Japan’s features and the idea is developed by considering the two distinct
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Toyota Motor Corporation Ivan Ruiz DeVry University Toyota Motor Corporation has a long and interesting history behind it. In 1933, Kiichiro Toyoda traveled to the United States. There he visited many car companies that produces automobiles (Toyota Motor Corporation-Company Profile, Information, Business Description, History, Background Information on Toyota Motor Corporation, 2015) there he learned about the production lines on how to build cars. Then shortly upon his return to Japan, he decided
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VALUE CHAIN ANALYSISOF TOYOTA Indus Motors Co. The value chain is a systematic approach to examining the development of competitiveadvantage. It was created by M. E. Porter in his book, Competitive Advantage (1980).The chain consists of a series of activities that create and build value. They culminate inthe total value delivered by an organization. The 'margin' depicted in the diagram is thesame as added value. The organization is split into 'primary activities' and 'supportactivities.' Primary
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fight to be and stay at the top. Competitive advantage is usually short-lived thus Toyota has to constantly be looking for new ways of maintaining their competitive advantage. Their strategy, as highlighted in the case began with a focus on North America in the 1980s and 1990s where the company gained competitive advantage by emphasizing quality with lower manufacturing costs as opposed to their US counterparts. Toyota, continuing into the 1990s shifted its focus slightly to the European market, however
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Question 1: What is the main issue/challenge for this case? TOWS Matrix | Strengths | Weakness | | S1: Extensive production and distribution networkS2: Strong focus on R&DS3: Strong market position and brand recognitionS4: Product diversification. S5: Produce innovative models in a cost-efficient way | W1: Product recalls due to defect quality could affect brand image and reputationW2: Declining sales in key geographic segmentsW3: Poor allocation of resources as compared to peersW4:
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TOYOTA MOTORS PREPARED BY: S. QURRAT-UL-AIN KAZMI REG ID: 4494 CLASS ID: 9316 SUBMITTED TO: SIR SHAKEEL BAIG DATE: 01 March 2010 2 TOYOYA MOTORS MISSION STATEMENT ³Toyota seeks to create a more prosperous Society through automotive manufacturing«´ VISION STATEMENT ³Toyota aims to achieve long-term, stable growth in harmony with the environment, the global economy, the local communities it serves, and its stakeholders«´ OBJECTIVES Supporting One Another in Life and Living We aspire toward the
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Actes du GERPISA n° 34 89 THE IMPACT OF GLOBALISATION ON THE CHINESE AUTOMOBILE INDUSTRY: POLICY ASSESSMENTS AND TYPOLOGY OF STRATEGIE Chunli Lee Takahiro Fujimoto, Jin Chen During the 1990's foreign enterprises from Japan, the U.S. and Europe were entering the Chinese market, and in due course they began to take an interest in China’s automobile industry. These foreign makers competed with each other to explore the promising auto market in China. But academic research has been mainly concerned
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