The McDonald's restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers and formed McDonald's Corporation. Early history In 1937, Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in Monrovia, California.[4] Hamburgers
Words: 6118 - Pages: 25
For the exclusive use of S. WANG 9-704-027 REV: JULY 20, 2004 GUNNAR TRUMBULL LOUISA GAY Wal-Mart in Europe “Never resist change… We have to be able to place a store or club side-by-side with the competition and beat them every time.” —!David Glass, Director and Chairman of the Board, Wal-Mart1 “In Germany, we know how retail is spelled.” —!Holger Wenzel, Director, German Retail Federation Introduction “What are the 10 worst things we can do to fail?”2 This was how Lee Scott, CEO of
Words: 10779 - Pages: 44
memory lane reminds us of terms like "stickiness," "eyeballs" and "personalization" that once captured the essence of articles about what it takes to be successful on the Web. However, even as we look back at 10 years of growth, many analysts have one eye on the future and they are saying, "We've got a long way to go." A quick glimpse at the data promises much more evolution in the years to come. Forrester Research, for example, predicted American firms alone would sell US$316 billion in goods
Words: 2231 - Pages: 9
Market Analysis & Business Case PORTFOLIO ANALYSIS AND RATIONALIZATION Table of Contents COMPANY BACKGROUND AND ISSUES COMPANY HISTORY DECISION STATEMENT PORTFOLIO RATIONALIZATION 2 6 7 SOLUTIONS MARKET STRATEGY ALTERNATIVES CRITERIA FOR SELECTION & ANALYSIS RECOMMENDATION LIBERATOR & SEXUAL WELLNESS IMPLEMENTATION ISSUES 12 16 20 21 24 BIBLIOGRAPHY 25 APPENDICES EXHIBIT 1: Liberator, Inc., Revenue Details EXHIBIT 2: LOGOS 26 27 1 HISTORY A gentleman is sitting in
Words: 7395 - Pages: 30
frameworks supporting CSR Lambooy gives an r o verview of several definitions of CSR.1 The European Commission defines CSR as ‘the esponsibility of enterprises for their impacts on society’.2 This is the definition which is the most suitable for the c ontext of the article’s research question. As this article will focus on companies from the US and Japan, the authors also provide an overview of the focus on CSR from the US and Japanese perspective. In the US there is no governmental regulation
Words: 16555 - Pages: 67
Executive Summary The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt, Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and
Words: 5092 - Pages: 21
psychological issues. Thanks in part to the highly effective advertising and manufacturing tactics used by fast food giants, American fast food culture has spread around the world and obesity has followed. People in countries like China, India and Japan have deserted traditional diets in favor of fast food, and the rates of obesity and associated diseases have also increased. (Larimore, Flynt & Halliday 2006) Type 2 diabetes usually develops in adulthood, but the number of children being diagnosed
Words: 3485 - Pages: 14
A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies in its ACSI customer satisfaction rating too. I aim to keep the case study up-to-date for readers of the books and Smart Insights readers who
Words: 4926 - Pages: 20
Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4
Words: 158632 - Pages: 635
Occasional Paper 5 The Recovery of Trust: Case studies of organisational failures and trust repair BY GRAHAM DIETZ AND NICOLE GILLESPIE Published by the Institute of Business Ethics Occasional Paper 5 Authors Dr Graham Dietz is a Senior Lecturer in Human Resource Management and Organisational Behaviour at Durham University, UK. His research focuses on trust repair after organisational failures, as well as trust-building across cultures. Together with his co-author on this report
Words: 16669 - Pages: 67
