Fin 400 M001 News report#1 Amazon is the largest Internet-based retailer in the United States. For the past few years, it has tried to gain a foothole in the luxury fashion retailor market. Recently it has changed its stand about focusing on courting luxury brand according to the Jennie Perry, chief marketing officer of Amazon fashion division. The strategy was disclosed on an online newsroom on businessinsider.com. The chief marketing officer of Amazon fashion division disclouse the current strategy
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20th September, 2007 INTRODUCTION Entertainment law is primarily made up of contract law and intellectual property law, the industry covers mostly fields that offer entertainment as a primary product. Fields such as film, music, fine arts, dance, literary publishing, Broadcasting, sports etc. They all share a common interest of profiting from creative works or services provided by artists. Much of work of entertainment law practice is transaction based. Litigations often occur as
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significant increasing. The company was aim to make the best possible beer by using fresh raw materials without additives and preservatives. The greater quality and more beer diversity gained from adding local special ingredients. It set its trademark as innovation and made all beers in the traditional way. It also used its starting background as a
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Intellectual property differs from physical property Tangibility- You don’t have control over physical item Excludability- You can’t exclude others from use Non-rivalrous consumption- You can still use it even if stolen Purpose of IP is to encourage progress by giving ownership rights to owners for their discoveries Western IP is an INCENTIVE MECHANISM -what other ways can people be encouraged to innovate? 3 Major Justifications For IP Rights Utilitarian- incentive to promote common
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------------------------------------------------- Chosen Competitor; Beiersdorf AG (NIVEA) SWOT Analysis for NIVEA Strengths * ------------------------------------------------- Strong brand name * ------------------------------------------------- Internationally active * ------------------------------------------------- Availability of multiple language setting on homepage * ------------------------------------------------- Strong appeal on environmental responsibility (animal testing/use
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INTRODUCTION: Nestlé´ is a Swiss-German word which means Little Nest´ which is its trademark. Nestlé Milk Pak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed onKarachi and L ahore stock exchanges since 1980. Nestle is a Swiss company, founded in 1866 byHenri Nestle. Nestlé Pure L ife was launched in Pakistan in 1998 STRENGTHS : BRAND STRENGTH : Nestle has some very strong brands like Nescafe, Meggi and Cerelec. These brands are
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Polaris Case Rui’s qualitative analysis External Factors Opportunities 1. Moving manufacture to China or Mexico would reduce cost and increase profitability 2. Increasing sales in International market 3. Easy to find well trained trades people in LCCs (China and Mexico) 4. Joint venture or acquisitions in LCCs for market growth would help Polaris get in. 5. Major demand for Side-by-Sides are from southern US (California and Texas) Threats 1. Economics slowdown in
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APPLE CASE October 8, 2015 Alex Brown & Mark Polson * Context: * The purpose of the case was to help John Tarpey to advise his investors whether or not to invest in Apple. A problem that should be solved is the boom and bust history that Apple has and if their company can still succeed without Steve Jobs with even more competition in the market than ever before. * Strategies: * Corporate: As long as Apple continues to grow and push their products to their customers they
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Case 2-9 Coping with Piracy in China Assume you are the CEO of a new firm that has perfected a package of software applications for medium-and lager-sized companies to help manage intellectual property applications (patents, trademarks, copyrights). Licenses for companies in the United States have sold briskly, at $2,000 per company for more than a year. Now you have heard rumors that your software is being pirated in China. Ironic, isn’t it? Write a briefing for your board of directors with a specific
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Case Study: Crime That Pays (and Pretty Well, Too) I stride toward ground zero of counterfeiting-the notorious Silk Market of Beijing. As do more than 10 million people a year, I enter a 35,000 square-meter, seven-level piracy temple, packed with nearly 2,000 small stalls, staffed by thousands of hard-charging, take no prisoner vendors, offering cheap knockoffs of the leading branded products in the world. Navigating a surreal bazaar gone wild, I stroll by stalls boldly displaying bogus Prada purses
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