1. Explain whether or not the fact that Gabby’s surname is Rally gives her the right to use it any way she wishes. Ownership rights to the name are protected by Federal trade mark law, through The Lanham Trademark Act (1946) and the Federal Trademark Dilution Act of 1995 (Halbert & Ingulli, 2011). Both Rally Motors and Rally Pizza have economic interest in the mark that they have created, Rally Motors created its mark associated to the automobile competition and Rally Pizza simple used the owner’s
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TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION I. Where are we? 1. Belonging to the Vivarte Group 2. The 3V’s business model 3. The value chain analysis 4. The Boston Box matrix 5. Brand positioning 6. SWOT II. Where we want to go? The Chinese market analysis 1. General facts about China 2. PESTEL analysis 3. PORTER’s five forces 4. Competitive environment 5. The Chinese clients types III. How we will get there? Action
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Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool"
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Written By | Greg Stine The Nine Principles of Branding Supplemental Information for the Branding Essentials Workshop 2 4 6 9 12 14 16 18 20 23 26 29 32 Branding at a Glance Branding: What Is All This About, Anyway? Branding Principle #1: Keep It Simple Branding Principle #2: Mass-Produced Word of Mouth (PR) Builds Brands Branding Principle #3: Focused Brands are More Powerful Branding Principle #4: Differentiation is Key Branding Principle #5: The First Brand Advantage
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Crown Creative Co - challenging the future( Introduction Fusahiko Yoshino, the young Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool"
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Rally Pizza is infringement on the intellectual property of Rally Motor. The Lanham Trademark Act (1949), the Federal Trademark Dilution Act of 1955, and common law provides the legal background protecting the trademarks of business. These acts “protect a company’s ownership rights to the name, logo, or symbol that identifies its products” (Halbert & Ingulli, 2010, p. 342). Section 1114 of the Lanham Trademark Act (1949) states: Any person who shall, without the consent of the registrant use in
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name Rally Pizza is infringement on the intellectual property of Rally Motor. The Lanham Trademark Act (1949), the Federal Trademark Dilution Act of 1955, and common law provides the legal background protecting the trademarks of business. These acts “protect a company’s ownership rights to the name, logo, or symbol that identifies its products” (Halbert & Ingulli, 2010, p. 342). Section 1114 of the Lanham Trademark Act (1949) states: Any person who shall, without the consent of the registrant use in
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may appear on her business license. The Lanham Trademark Act and the Federal Trademark Dilution Act of 1995 protects a company’s ownership rights to names, logo, or symbols that identify its products. The name Rally is identified with automobile sales. Gabby will cause the name to be identified with the sale of pizza. They are different industries however Herman has a right to prevent other companies from using the trade name “Rally.” Herman common law rights because he has used the name for forty
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any way she wishes. The Federal Trademark Law—Lanham Trademark Act (1946) offers protection and company’s legal right of ownership of its name, logo, or symbol that identifies its products (Halbert & Ingulli, 2010, 342) In this case Gabby is a pizza owner whose last name just happen to coincide with the name of a dealership Rally Motors. Since Gabby is within the same geographical area costumers are confused with its product. According to the Lanham Trademark Act (1946) this could be very well
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are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors. The company president, Shep Howard
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