Transactional Vs Relationship Selling

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    Case of Dell

    GRADUATE SCHOOL OF BUSINESS STANFORD UNIVERSITY CASE NUMBER: EC-17 November 2000 DELL DIRECT1 In 1995, a manager from a leading Japanese computer company was recounting his company’s plans to conquer the US Personal Computer (PC) market: “We have a strong brand name in consumer electronics, and what’s most important, we build many of the components that are needed in the PC ourselves: monitors, audio equipment, CD-ROM, DRAM, and so on. This will give us a tremendous advantage over American competitors

    Words: 9040 - Pages: 37

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    Intellectual Property

    government authority to an individual or organization conferring right or title, especially the sole right to make, use, or sell some invention. It grants property rights on inventions and excludes those other than the patent holder from making, selling, or using the invention. There are three types of patents: utility, design, and plant. A utility paten is the most common type and covers any process, machine, article of manufacture, or composition of matter. A design patent covers any new, original

    Words: 2048 - Pages: 9

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    Comparison and Contrast of Trait-Based, Situational, and Transformational Leadership Theories

    COMPARISON AND CONTRAST OF TRAIT-BASED, SITUATIONAL, AND TRANSFORMATIONAL LEADERSHIP THEORIES 1 Comparison and Contrast of Trait-Based, Situational, and Transformational Leadership Theories Ciprian Patrulescu Electronic copy available at: http://ssrn.com/abstract=2132126 COMPARISON AND CONTRAST OF TRAIT-BASED, SITUATIONAL, AND TRANSFORMATIONAL LEADERSHIP THEORIES 2 Abstract This research paper compares and contrasts several leadership theories, the evolution of the theories

    Words: 6280 - Pages: 26

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    Customer Service Analysis with the Overview of Marketing and Promotional Activities of Brac Bank Ltd.

    Intern Report On  Customer Service analysis with the overview of marketing and  promotional activities of   BRAC BANK LTD.    SUBMITTED TO   1. Mr. SUNTU KUMAR GHOSH              SENIOR LECTURER                      BBS             BRAC UNIVRESITY         2. Ms. Sharmin Shabnam Rahman           Lecturer           BBS         Brac University                                                                          SUBMITTED BY     JOYDEEP SINHA ROY      06304025                                 DATE OF SUBMISSION: 11th MAY

    Words: 17503 - Pages: 71

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    Documents

    of contents 1) Rural marketing 3 2) Evolution of rural marketing 4 3) Nature of rural market 8 4) Rural marketing transactional or developmental 9 5) Classification of rural consumers 11 6) Roadblocks of Indian Rural Markets 12 7) Attractiveness of rural market 14 8) Rural Vs Urban Marketing 19 9) Rural consumer behavior 22 10) 4 A’s approach of Indian Rural Market 25 11) Rural marketing Mix

    Words: 20101 - Pages: 81

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    Leadership Styles

    combination of their beliefs, values and preferences, as well as the organizational culture and norms which will encourage some styles and discourage others. * Charismatic Leadership * Participative Leadership * Situational Leadership * Transactional Leadership * Transformational Leadership * The Quiet Leader * Servant Leadership Charismatic Leadership   Disciplines > Leadership > Leadership styles > Charismatic Leadership Assumptions | Style | Discussion | See also

    Words: 14705 - Pages: 59

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    The Sunflower Company Case 2

    “…ongoing management harassment AND complete lack of training for the sales people, who do not know how to write a design specification for a standard hydraulic pump” (Garlington). John has been very successful in leading the team. He had a good relationship with all his employees in the past and doesn’t want that to change in this company. He has realized that in that this team was not in very good hands in the past, and they were under a strict supervision. The employees are used to being told what

    Words: 7145 - Pages: 29

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    Hr Operations

    transformation over the past decade. This redefinition of the work of HR is intended to allow a more strategic focus on talent management and organizational capability while systematizing HUMAN RESOURCE PLANNING 29.2 and controlling the cost of transactional work. Little formal consideration has been given, however, to how these new complex HR organizations should be configured to best achieve these goals. This article highlights the operational challenges created by the most common organization design

    Words: 8575 - Pages: 35

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    International Business Management

    8 Vertical Collaboration in the Supply Chain Sanda Renko Faculty of Economics & Business University of Zagreb Croatia 1. Introduction Supply chain is a research area which has attracted the attention of many researchers for more than 20 years (Mehrjerdi, 2009) due to costs and time involved in managing materials, information and financial flows from the point of origin to the point of consumption. The simplest definition of the supply chain suggests (Waters, 2003) that it consists of

    Words: 7210 - Pages: 29

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    Pipi

    ------------------------------------------------- Chapter 13—Managing Diversity TRUE/FALSE 1. Today, organizations recognize that diversity is a business imperative and perhaps the single most important factor of the twenty-first century for organization performance. ANS: T PTS: 1 DIF: Difficulty: Moderate REF: 420 OBJ: LO: 13-01 NAT: BUSPROG: Analytic STA: DISC: Individual Dynamics KEY: Bloom's: Knowledge 2. The genuine efforts to accept and manage

    Words: 40806 - Pages: 164

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