Case Study: TrapEase America 1. Trap Ease only has a onceinalifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent. The information needed to evaluate the opportunity is the study of the market, competitors, and other products. Also, the awards and buzz surrounding the TrapEase
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and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America
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ASSIGNMENT – CASE STUDY ADVANCED CERTIFICATE IN MANAGEMENT BUSINESS STUDIES A group of investors had formed Trap-Ease America after it had obtained worldwide rights to market the innovative mouse traps. The group had hired Martha to serve as president and to develop and manage the Trap-Ease America organization. Martha had initially forecasted Trap-Ease’s first year sales at five million units. Martha knew that the investor group believed that Trap-Ease America had a ’once in a life time chance’
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Trap Ease Case Study 1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to evaluate this opportunity? How do you think the investor group would write the mission statement? How would you write it? Trap Ease America has obtained worldwide rights to market an innovative mousetrap which had won the title of “best new product” at a National Hardware Show in Chicago. In order to evaluate this once in a lifetime opportunity
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Company Case: Trap-Ease America Answer 1: Martha and the investors believed that the product they had was of excellent quality and it should be readily bought in the market. However there seems to be no evidence whatsoever to whether the investors had thought anything out about neither the marketing strategy they would follow nor the fulfilling of the customers’ needs and wants. Not even was there any effort seen to research out information about the market or the needs of the potential consumers
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Lacey McCuean MKRT 330 9-950 September 12, 2014 Trap Ease America 1. Has Martha identified the best target market for Trap ease? What other market segment might the firm target? a. Martha particularly target women, because she feels that women do not like to clean the mess or have the risks of traditional mouse traps. I feel this is a good place to start but there are many improvements Martha needs to make. For example she should have put women in different groups (i.e. ones who stay
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Trap-Ease Case Study. 1. Once in a lifetime opportunity. Need to know the range of mouse trap offerings. Need to know the level of marketplace acceptance, or not, of the various offerings. Need to identify the need of consumers that this product would meet in contrast to other offerings that did not meet the perceved need. "Why this particular conformation of a mousetrap?" They needed to know that the product was the answer to a cry coming from the marketplace. Trap-Ease
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year ending 2015. From the figures above we can conclude that Apple is making much more profit than HP since its sales revenue are much higher, although both have close marketing expenses. Company Case 1) In order for Marta and Trap Ease America to assess their golden opportunity they should study the market carefully and see whether there exists another product that is launched in the market to fight mice or will they be the first company. If Marta’s product is going to be the first product
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Child Molestation: Causes, Effects, and Prevention Table of Contents I. Introduction • Statement of the Problem • Purpose of the Study • Significance of the Study • Historical Background II. Causes: An Examination of the Aggressor • Depression • Drug/Alcohol Abuse • Sexual Deficiencies II. Effects of Child Molestation • Posttraumatic Stress Disorder • Changes in Social Interaction • Promiscuity III. Solutions/Prevention • Education • Monitoring • Medical/Psychological Treatment
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Principles of Marketing (MKTG 320) Fall 2013 Syllabus (Tentative) Madan M.Batra (MBA, Ph.D.) Professor of Marketing and International Business Room 406A Eberly 724-357-5776 (Office) 723-388-9595 (Cell) batra@.iup.edu Office Hours Tuesdays and Thursdays: 12:15 to 2:00 p.m. & 3:15 to 3:30 p.m. Wednesdays: 1:00 to 2:00 p.m. Please see the D2L course website for announcements concerning any changes in office hours during a specific week. Instructor Profile I am a professor
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