existing tourism industry today. Nowadays, people are more confident about travelling abroad and looking for something different rather than for sun and sand holidays. Special interest tourism is a type of holiday, replacing the traditional mass market travel packages and allows tourists to choose holidays appealing to their individual and personal needs. According to the World Tourism Industry or WTO, special interest tourism can be defined as the specialized tourism that involved individual or group
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Assignment 1 Assignment 1 is worth 10% of your final grade, and should be completed after Lesson 3. It has two parts. • Part A: six short-answer questions worth a total of 30 marks • Part B: three case analyses worth a total of 70 marks Part A: Short-Answer Questions (30 marks total) Answer each question in one to two paragraphs. 1. What are the major differences between pure play e-commerce and bricks-and-clicks operations? What are the benefits and limitations of each? (5 marks)
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1. Travel agency customers have varied needs and wants, and come from different walks of life. Accordingly, in order to compete effectively in this sector, agencies must concentrate their marketing efforts on those customers that are mostly likely to purchase from them including by: a) Identifying and profiling consumers who differ in their needs and preferences, and aggregating those consumers with similar needs (market segmentation); b) Choosing which market segments to enter (market targeting);
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into my professional career pathway till date. Deliberating input from psychometric analysis, peer feedback and personal preferences, this commentary discusses on the suitability of my desired role as a Business Development Manager at an Online Travel Agency (OTA). Section three would then discuss on recommendations for personal growth and professional improvements for career advancements. The standard font size is Times Romans 12 or Calibri 12 or Arial 11. 2|Page  1. Graduate Employment
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The competitive environment concerns factors stemming from outside a business that affect a business’s ability to gain or win customers The greater the number of businesses selling a particular type of product or service the more competitive is the environment. The work of Porter can be used to analyze the competitive environment. -how the state of competition in an industry is governed by five factors called forces, and how the combined strength of these forces determines an industry’s profit
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Social Responsibility Abstract This paper will discuss the competition of Global Gas Intele Travel who has agents and customers in the United States and over 22 countries. It will discuss the target market of the business, who they market their product to. The product, distribution communication and pricing will be discussed. The product strategy basically is have a solid product that customers want and will continue to use. With the distribution strategy it will discuss the many was the
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convenience and value, the online travel services industry was born in the mid-1990s. Within its first ten years, online travel services had become a multi-billion dollar industry, one of the leading categories of Internet commerce, and it continues to grow annually. Because online travel services represented a large share of overall electronic commerce, numerous Web sites offered these services in an attempt to cash in on the demand. The number of successful travel sites declined from a record high
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Bureau of Statistics. Advertorial A paid advertisement in the print media that resembles a story or editorial comment. AFTA Australian Federation of Travel Agents. AITT Australian Institute of Travel and Tourism. Allotment A limited number of rooms or seats available to wholesalers to free sell. AVIC Accredited visitor information centre. Travel information centres located at a destination to assist visitors to the area. AVICs provide information about accommodation, tours, activities, events
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largest privately owned online travel companies in Australia, focusing on the higher margin travel market. It’s based in Perth, but operates 4 luxury booking websites nationwide: Hotel Land, Cruise Land, Flight Land and Holiday Land. Currently utilises local call centre and travel agent referals for ~ 50% sales, but looking to focus on online-only bookings in the future. 2. OBJECTIVES The overall objective of this project is ‘to conduct a viability of a fifth travel website: ‘Student Land’ –
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Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests
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