most fragmented. Within this industry, tour operators play an essential part, as they represent a central connection between tourists and tourism service provider. This report will examine the link between tour operators and other sector of the travel and tourism industry by identifying different products and services provided by tour operators for different target markets. Different factors influencing this sector will be explained as well as and the implication of vertical and horizontal integration
Words: 1513 - Pages: 7
share their travel experiences. Over the years, we have grown into a large community with more than 50 lakh travellers planning their holidays on HolidayIQ.com every month! HolidayIQ.com provides information on over 30,000 Indian hotels and 1500 Indian destinations. We make no qualms in saying that we are the Voice of the Indian Traveller. HolidayIQ.com is funded by Tiger Global Management & Accel Partners.We have three revenue streams: click revenue with online travel agencies, lead generation
Words: 3524 - Pages: 15
5. Marketing Strategy: * Concept: Leisure Travel and Adventure Travel. * Segmentation: “The Blue Travel Company” is a services section, which accomplishes the best sustainable tourism in Vietnam. Our company head office is in Hanoi and we are planning to extend the headquarters all over Vietnam for the convenience of customers. * Target: The company wants to attract big and small Corporation all over Vietnam who support environment and relax after the stressful days. This tour
Words: 540 - Pages: 3
is a smiling face with a crown, this design can easily attract people, and my company name is LE SOURIRRE SPIRIT. Smiling face represent we always serve customer with a warm smile and the crown represent my travel agency are powerful. I will use three color for my logo of travel agency , that is yellow, blue and green. Each colour represents different meaning. LE SOURIRE is a word from French, it means smile. A smile came instantly, but its memory lasts forever. A smile costs nothing but
Words: 2052 - Pages: 9
delivers and captures value. With this in mind the core components of Priceline’s business model are based around their pioneered and patented reverse auction pricing model which is a unique offering within the travel market place. This innovative model allows consumers to purchase travel services at a discounted prices by trading off brand and features. They are also used revenue model that means How will you earn money generate profile and produce a superior return on invested capital as the Priceline
Words: 1037 - Pages: 5
MARKETING MIX AND 4PS Product Majestic Travel Corporation a travel an agency that makes travel arrangements for tourists or other travelers. It offers services such as Outbound Travel (Passport Documentation and Assistance, International Airline and Hotel Reservation, Airline Ticketing and Recommendation, Tour and Travel Itinerary Planning, Visa Assistance and Consultation, Pilgrimage Package Tours, and Seminar and Conference Packages) and Inbound Domestic Tours (Regular Seat-In-Coach Local Tour
Words: 1768 - Pages: 8
Priceline, the Billion Dollar Travel Company Introduction Priceline is a company that is headquartered in Norwalk, CT and has an office in New York, NY also. There are over 400 employees helping Priceline continue to do business. Priceline was established in 1998 and inaugurated its first television commercial a year later in 1999. Priceline is an online entity that helps customers find favorable travel deals. Priceline collects commissions on user reservations. They use social media like
Words: 2421 - Pages: 10
SPEEDING TICKETS: A CASE STUDY OF INTERNET DISTRIBUTION AND THE TRAVEL INDUSTRY --- SHOAB MOMIN (13210690764) Case Question: 1) Who are the winners at different stages of the changing travel industry? Ans: Based on the timelines, the case can be divided into following stages. Stage: Emergence of Global Distribution Systems (GDS): By 1950s, American Airline’s growth outpaced its ability to manage its inventory of seats using manual methods. IBM and American Airline developed SABER for
Words: 706 - Pages: 3
supply chain in the travel industry changed with e-business. In the past, travel agencies have been supplied by services from airlines, air charter services, hotels, rental cars, and other travel services such as cruises etc. Most information has been provided earlier by phone and later by computer. The travel agency during this time played an important role. For customers it was impossible to book a flight or a hotel on their own. However, suppliers relied on travel agencies to get sales. The
Words: 823 - Pages: 4
Management 521 Scenario Questions Joe Maldonado MGT 521 October 4, 2011 University of Phoenix Management 521 Scenario Questions Marketing Manager, Travel Agency Manager, and owner of a small company are occupations in three separate positions for evaluation. Within each paragraph is the scenario identifying the communication channel used, “formal or informal” (Organizational Behavior, 2011, p. 344) with defending and supporting reasoning. While serving in the Air Force, superiors assigned
Words: 614 - Pages: 3
