been a smooth ride for MTV when it first decided to globalize in 1987 through MTV Europe. Mtv has been a trend setter since its launch in the US. The main target audience for MTV has been the youth segment. From 1987- 1994 it adopted a GLOBAL STANDARDIZATION STRATEGY and targeted this segment with age group <35 years. In 1987 it piped a single feed across Europe which entirely composed of American programming with English speaking Veejays. The locals couldn’t connect with the Veejays and language
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IS HIP HOP DEAD? Table of Contents INTRODUCTION ……………………………………………………………………………..2 1.FOOTSTEPS/ BRIEF HISTORY ……………………………………………………….3 2.THE HIP HOP GAME/ INDUSTRY ………………………………………………….7 3. UNDERGROUND ………………………………………………………………………..10 5. SAMPLING …………………………………………………………………………………11 6. CREATIVITY IN THE TWO WORLDS ……………………………………………..13 7.SALVATION …………………………………………………………………………………16 CONCLUSION …………………………………………………………………………………17 BIBLIOGRAPHY INTRODUCTION The phrase “Hip-Hop
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region. MTV first launched in 1981 as a basic cable channel dedicated to music in the United States of America. The original target market was young adults, specifically those aged 15-34 as this would allow them to target at least one quarter of Americans. The channel was hosted by VJs, or video jockeys. MTV began to expand outside of the US market by entering the European market in 1987. They then began to expand even further around the world, specifically the Asia Pacific region, focusing on India
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higher profit margins against competing brands. Nike’s effort to become a global corporation has affected its sources of brand equity and brand image in the United States, Europe, and Asia positively. They achieved this by establishing their name in popular sports like soccer, track and field and tennis in Europe, basketball in America and cricket in Asia. According to the book, Best Practice Cases in Branding: Lessons from the World’s strongest brands, the author states that, “Given the company’s track
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other hand represented 35.7 percent of the male inmate population in 2004, well under their 75 percent of the total male population (Bobo & Thompson, 2006). (p. 451) This ballooning disparity has become a trend of increasing concern among proponents of racial equality. Many view this trend as another cog in the wheel of covert institutional racism, even labeling it “The New Jim Crow”. Among the men and women of color now residing in U.S. prisons are the potential business owners, educators and
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So why do people buy them? And is bigger the better? There really isn’t an answer to that question because they are both very broad topics and constantly changing. We can try and interpret these answers with social norms which vary in different cultures, or we can look at research and biology and try and answer the questions scientifically. Either approach will lead you to controversy because over time there purpose in life has changed significantly. And there are debates all over the world today
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In recent years, the private educational institutions have opened up more to minorities and women, yet even though this trend has been expanding, the inequality in society has increased. Khan studies these parallel trends and struggles to determine how they could simultaneously exist. In order to do this he returns to St Paul’s where he attended high school and where he most acutely felt the affects of the inequalities within a meritocracy. Many of the students attending St. Paul’s came from families
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FIVE META-TRENDS THAT ARE CHANGING OUR WORLD* explored by David Pearce Snyder Consulting Futurist INTRODUCTION Last year, I received an e-mail from a long-time Australian client, requesting “five meta-trends that will have the largest impact on global human psychology.” The wording of the brief request gave the impression that they were ordering five off-the-shelf commodities which we could pull from stock and ship in seven days. Moreover, the term “meta-trend,” while increasingly in common
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Los Angeles and New York City have hundreds of stations being transmitted that are broadcasting everything from talk, to sports, or even the obvious choice of most listeners, music. And more and more cultures are being included into these networks. You can find all kinds of different language and culture related stations among the broad spectrum of radio like Spanish, Chinese and even German in some parts of the country. Many people have been attempting to speculate that radio will be voided out in
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services have been economics are becoming more integrated into single global market. In the global market companies are able to produce their products and introduce them to other cultures or countries. As a result of this change in the economy, material culture is starting to look similar over the world. One example of material culture is food or drinks. Pepsi would be one of the famous drinks that the world shares. Pepsi is a soft drink that was first introduced as "Brad's Drink" in New
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