in Nigeria 16 b) Shell’s Response—Outsource CSR 21 Case Study #4: BP’s Major Advances in CSR 24 Ethics and the Problem of the Public Relations Quick Fix 27 Analyzing the Current Corporate Culture: Failure to Meet the Triple Bottom Line 32 Conclusion 38 Works Cited…………………………………………………………………...…………41 Introduction Over the past twenty years an irrefutable shift in the oil industry has occurred—the shift to Corporate Social
Words: 12105 - Pages: 49
About The Report: In this report we are focusing on the product information, how the Wimax technology has revolutionized the world and how particularly Qubee Wimax is working in Bangladesh. The flaws in marketing strategies that Qubee adopted when their product was launched and the changes later on they made in their strategies to get a better market response. Everyone in business can benefit from being connected to the internet. You can keep an eye on what your competitors are doing and even
Words: 5308 - Pages: 22
services company based in Houston, Texas. From the 1990's until December 2001, Enron was famous throughout the business world and was named by Fortune as "America's Most Innovative Company" for six consecutive years. It grew wealthy due largely to marketing, promoting power, and its high stock price. Before its bankruptcy, Enron employed about 21,000 staff in forty countries and was one of the world's major electricity, natural gas, communications, and pulp and paper companies, which claimed revenues
Words: 2330 - Pages: 10
CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT module M2PROJECT MANAGEMENT: PROGRAMME MANAGING ORGANISATIONAL PERFORMANCE AND INNOVATIVE IMPROVEMENT | Project Name – Acorn Industries | | Compiled by | Submission Date – 17 January 2013 | Declaration of interestI hereby declare that this assignment is entirely my work, and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully
Words: 4434 - Pages: 18
Objectives of Sales Promotion You have learnt that the main objective of sales promotion is to increase sales. i. To introduce new products ii. To attract new customers and retain the existing ones iii. To maintain sales of seasonal products iv.To meet the challenge of competition Let us learn about these objectives in details. (i) To introduce new products: Have you ever heard about distribution of free samples? Perhaps you know that many companies distribute free samples while introducing
Words: 8537 - Pages: 35
Technology, Shah Alam, Selangor, Malaysia E-mail: syedshah@salam.uitm.edu.my Dr. Syed Shah Alam is a Senior Lecturer in the Faculty of Business Management at MARA University of Technology, Shah Alam, Selangor Malaysia. He holds a B.Com (Marketing), M.Com (Triple) Marketing, Finance and Banking and Management, Ph.D. in E-Commerce. His research interest includes Mobile E-commerce, E-business, Ecommerce and online trust. Mst. Nilufar Ahsan, Research Fellow, Faculty of Business & Law, Multimedia University
Words: 4395 - Pages: 18
institution that operates with the objective to complete the economic and financial principles of banking area. Banking sector plays a significant role in achieving the high economic growth of the country. A bank is a financial institution whose main aim is to earn profit through exchange of money and credit instruments. So, the banking system occupies an important place and plays an important role in a nation’s economy. In recent time this sector has been changing a lot due to regulation, technological
Words: 8413 - Pages: 34
Analysis of Users of Natural Gas segment in India ChirayuTrivedi 20141014 Deep Tigga 20141015 Mayank Gupta 20141033 Pranjal Kishore 20141050 Faculty Mentor: Prof. Sudhir Yadav In partial fulfilment for the term project IN MASTER OF BUSINESS ADMINISTRATION OF SCHOOL OF PETROLEUM MANAGEMENT, PANDIT DEENDAYAL PETROLEUM UNIVERSITY ABSTRACT Adequate supply of affordable energy is a pre-requisite for sustained growth, especially in the developing and emerging
Words: 4832 - Pages: 20
Strategy in the cordless phone market Francesco PRONO - Mod eMBA 2013 Date: 29th February 2012 Introduction In this article, I will analyse the competitiveness of companies in the industry of Cordless Voice Terminals, also known as Cordless Phones. This industry is more and more challenged by the mobile phones industry, but still shows important numbers and facts, as more than 100 million terminals are sold each year, in a quite stable worldwide market. Nowadays, roughly 80% of the
Words: 2405 - Pages: 10
Kindle Fire GROUP 2 By: Ayan Tariq Ashish Rana Claudius Grego Saif Ahmed Table of Contents Models.............................................................................Page No. Executive Summary................................................................................3 Boston Consulting Group; Chapter 2......................................................4 SWOT-Opportunities and Threats; Chapter 2........................................5 SWOT-Strengths and Weaknesses; Chapter
Words: 3629 - Pages: 15