The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based
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Evolution of mobile technology and business models Su-En Tan CTI Working Papers, no. 91 Center for Tele-Information EVOLUTION OF MOBILE TECHNOLOGY AND BUSINESS MODELS Su-En Tan Centre for TeleInformation Technical University of Denmark Building 371, 2nd Floor, Elektrovej, Kgs, Lyngby 2800, Denmark Tel.: +45 45255181 Fax: +45 45963171 Email: sutan@cti.dtu.dk ABSTRACT This paper looks at the evolution of mobile technology and the evolution of the business models associated with it. Briefly
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analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have
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Electronic copy available at: http://ssrn.com/abstract=1444814 Abstract Celebrity endorsement has been established as one of the most popular tools of advertising in recent time. It has become a trend and perceived as a winning formula for product marketing and brand building. It is easy to choose a celebrity but it is tough to establish a strong association between the product and the endorser. While the magnitude of the impact of celebrity endorsement remains under the purview of gray spectacles,
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Effects of Mega Events on Host Country’s Image: Image of China after the 2008 Beijing Olympic Games Abstract Mega events have intrigued the academia because of the huge impact they have on the host countries. Not only do mega events catalyse urban regeneration, they also have the ability to command international media’s attention. Furthermore, nations have been known to use mega events such as the Olympic Games, FIFA World Cup, and World Fair to rebuild image and draw in tourists to serve the
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1. Environmental Analysis Economic Forecast (Opportunity) Standard Chartered Asia economist Jeff Ng said that the 2015 Philippine economy will remain “anchored” amidst the “tempest” in the global financial system resulting from the frequent adjustments in US interest rate. Mr. Ng pointed out that provided vital infrastructure investments are laid in place, The Philippines may likely reach the higher end of the projection this year. “We expect the Philippines to still outperform the rest
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An Introduction to Project Management, Fifth Edition By Kathy Schwalbe Professor Emeritus, Augsburg College Department of Business Administration Minneapolis, Minnesota An Introduction to Project Management, Fifth Edition Cover Photo: Dan Schwalbe ©2015 Schwalbe Publishing ISBN-13: 978-1505212099 ISBN-10: 150521209X ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic
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TRENDS IN CHARGES FOR PAY TV SERVICES, THE QUALITY OF SERVICES PROVIDED TO CONSUMERS AND SUBSCRIBER NUMBERS Introduction and executive summary 1. In its Third Consultation Document, Ofcom concluded that there are relevant markets at the retail level for (a) “supply of Sky Sports 1, Sky Sports 2 or Setanta Sports 1 as well as HD versions of these channels or TV packages that contain these channels” and (b) “supply of television bundles containing Core Premium Movie channels”1. Part of Ofcom‟s analysis
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2011/2012 GRI Report A companion to the 2011/2012 Sustainability Report This report was released on October 7, 2012 | v1 . 8 About This Report The Global Reporting Initiative (GRI) is “a network-based organization that produces a comprehensive sustainability reporting framework that is widely used around the world.” This year, in 2012, The Coca-Cola Company has set out to report against the Key Performance Indicators (KPIs) that measure economic, environmental and social performance. We
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I. Company Background [pic] The Philippine Long Distance Telephone Company (PLDT), incorporated on November 28, 1928, is a telecommunications service provider in the Philippines. Through the Company’s three principal business segments, wireless, fixed line and BPO, the Company offers the diversified range of telecommunications services across the Philippines’ fiber optic backbone and wireless, fixed line and satellite networks. The Company provides cellular and wireless broadband,
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