DUMANGAS, Roniel U. DISTRIBUTION CHANNEL BSBA-NKTG3 03-12-13 1.) Research for a company profile of the ff. : -Oil Industry -Media Industry -Telephone Company -Computer OIL INDUSTRY (PETRO CHINA COMPANY) PetroChina Company Limited (“PetroChina”) is the largest oil and gas producer and distributor, playing a dominant role in the oil and gas industry in China. It is not only one of the companies with the biggest sales revenue in China, but also one of the largest
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CASE STUDY Vodafone: developing a total communications strategy in the UK market Roger A. Strang We will be the communications leader in an increasingly connected world. Vodafone website, 2009 In 2009, Vodafone, the world’s largest mobile telephone operator by revenue, was under increasing pressure to develop a strategy to ensure leadership in the rapidly growing market for high-speed internet services in its UK home market. The challenge for the company was that the development of new
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CASE 2-1 Ali Zein Kazmi February 1, 1999 THE NOT-SO-WONDERFUL-WORLD OF EURODISNEY -THINGS ARE BETTER NOW AT PARIS DISNEYLAND- 1. What are the factors contributed to EuroDisney’s poor performance during its first year of operation? Walt Disney overestimated the magic that was to be in introducing Europe's most lavish and extravagant theme park in April of 1992. The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion. Mickey, a major promotion tool of Disney management
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Carly Kupka RA #1 OLIS 611 Waste Reduction and Recycling Up until now, our primary strategies to reduce waste has been recycling, reducing, and reusing. While these are all important tools in waste reduction, a new way of thinking about waste needs to occur; a fourth R: “Rethinking” means that waste doesn’t have to be a part of the consumption cycle at all (Roseland). While we have a very long way to go in achieving this zero-waste idea, we can still start by rethinking all aspects of a production
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[pic] ACI's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction. ACI also meets all national regulatory requirements relating to its current businesses and ensures that current Good Manufacturing Practices (cGMP) as recommended by World Health Organization is followed
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Introduction The process of marketing involves three key functions viz. market segmentation, targeting, and market positioning. Marketing segmentation concept is closely connected with the marketing mix. Market segmentation involves identifying the basis on which market needs to be segmented. Targeting involves selecting the target for segmentation. Positioning involves developing position to target the segments. Market segmentation is about aggregating prospective buyers into groups that have
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Secrets of the World’s Best Hotel Beds 1 May 2015 Synopsis: Hotels’ aggressive marketing—and sales—of their beds is a dream come true for the bedding industry: Simmons Bedding Company, which makes mattresses for Westin, as well as for Four Seasons and many other chains, has seen its market share triple in the past decade. Selling Sleep Goes High-Tech April 2015 Synopsis: Seeking to help RSAs simplify and streamline the selling process, Atlanta-based Simmons has created a three-part, in-store tech
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Stakeholders within the project organization: Senior Management, Sponsor, Customer, Users The level one stakeholder defines the need and requirements for the project, and controls the traditional project constraints of cost, time, and scope (the “triple constraints”). This includes the organization senior management, the sponsor, and possibly others who, by their position, may influence the project. Senior managers approve and contribute resources to the project, and/or may be users of the outcome
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Somanabolic Supplementation By: Kyle Leon Being a supplement sponsored athlete you might think I would be promoting supplements and making claims like all of the other supplement sponsored athletes get paid to do. Well, that’s not the case at all. I will cut through all the crap and tell it like it is. In fact, I only signed a contract with Blue Star Nutraceuticals with the mutual understanding that I will only talk about products that I have actually used with measurable results. If
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Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently
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