Trung Nguyen Coffee By TruongM | Studymode.com TABLE OF CONTENT Contents INTRODUCTION In quarter 1 (2012), instant coffe G7 leaded the share market (40%) and experts predicted Trung Nguyen will stay in the number one position in next few years. According to the NCTT statistic, in 2009, 49% customers picked Trung Nguyen for daily using. From 2009 – 2011, Trung Nguyen was the number one brand-name which the largest market shares (10million/17 million families) in which 65% coffee consumers
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| TRUNG NGUYEN 2014 ANNUAL MARKETING PLAN | GROUP 2 | 12/18/2013 | | | Group 2: Le Hoai Tram – Pham Thanh Tu – Tran Thi Hong Van | Table of Contents Executive Summary 3 I. Introduction 4 II. Situational analysis 4 1. PEST 4 2. Company analysis 6 3. Market Potential and Sales Forecast 8 4. Customer analysis 9 5. Competitor analysis 12 III. Marketing objectives 16 IV. Marketing strategy 16 1. Product: Coffee G7 16 2. Service: Trung Nguyen
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Recently, quality and price of products are no longer important as features for customers to choose. Because of the similarity of all kind of products including quality and price, customers would pay more attention on the different of every single company and their products as well. In this situation, social value might be the striking factor that leads to the success. In other words, purchasers are not only willing to support mentally, but with the meaning social activities, they are also enthusiastically
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Strength 1. Trung Nguyen has great raw material to produce coffee because Trung Nguyen has production plant located in the coffee capital of the Buon Ma Thuoc where soil and and weather are supportive of coffee growing. Besides, Viet Nam, which is the home of Trung Nguyen brand, is the largest coffee exporter in the world. This advantage helps Trung Nguyen not to depend very much on suppliers. This location is also convenient for transportation. 2. Trung Nguyen is an old brand in Viet Nam, they
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Therefore, coffee has become one of the most favorite kinds of drinks. Many people drink coffee to be able to work or study more effectively. When they feel so tired, some employees or students will need a five or ten minutes break just to drink a cup of coffee. Moreover, someone even have drinking coffee as one of their hobbies. Therefore, in these days, it is quite easy for consumers to buy a cup of coffee at one coffee shop, a can of coffee from the vending machine, or just get some instant coffee sachets
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Nhóm: Luck star Cà phê Trung Nguyên Lời mở đầu: Nhóm Lucky star xin chào Cô! T hưa Cô! sau quá trình tìm hiểu trên internet, ở các đại lý, qua nhiều nguồn tài liệu mà nhóm đã thu thập được và những kiến thức nhóm chúng em đã được học trên lớp, nhóm Lucky star đă tổng hợp lại thành bài tiểu luận môn marketing căn bản với chủ đề “Nghiên cứu Marketing của công ty cổ phần cà phê Trung Nguyên” 1 Nhóm: Luck star Cà phê Trung Nguyên PHẦN 1: TÔNG QUAN CÔNG TY A. Giới thiệu công ty
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BSNEU Case Analysis 2014 – Pre Test Part 3 Cà phê Trung nguyên Nhãn hiệu Trung Nguyên đang tràn ngập thị trường Việt Nam, đem đến một luồng gió mới trong xu hướng tiêu dùng và kinh doanh tư nhân. “ Tôi chưa bao giờ nghe nói đến Starbucks”, Đặng Lê Nguyễn Vũ nói, bối rối khi được so sánh với tập đoàn caphê đóng tại Seatle này. Điều này nghe có vẻ lạ kỳ đối với một người đang điều hành cả một hệ thống lớn mạnh không ngừng các cửa hàng caphê trên khắp Việt Nam này. Nhưng Vũ không thâm nhập vào thị
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5 models focus on Trung Nguyen Company: Introduction The main goal of our report is based on 5 models have learned to introduce an overview and analysis of business situation of the Trung Nguyen company - one of the leading coffee companies in Vietnam with a prestigious brand name, famous history and high growth possibility the next few years. It is a need to explore the industrial performance, business Scope, company's strategies. I shall also base on economic conditions, and company's ability
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Trung Nguyen Coffee was one of the first businesses in Viet Nam to implement franchising. Established in 1996, Trung Nguyen has so far developed its trademark in all localities nationwide, with more than 1,000 franchised cafes. ------------------------------------------------- market research about Trung Nguyen Following Trung Nguyen, various businesses in the country have also pursued this strategy with success. Experts forecast that with an estimated annual growth of 15-20 percent over recent
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Case study: Trung Nguyên coffee By Morgen Witzel The story. Coffee cultivation in Vietnam began under French colonial rule in the 19th century and soon became a staple industry. By the mid-1990s, the country had become one of the three biggest coffee producers in the world. Much of it, however, was low quality and sold at cut prices overseas. Vietnamese-American entrepreneur Dang Le Nguyen Vu believed high-quality Vietnamese gourmet coffees could be produced and sold profitably. So, in the mid-1990s
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