Competitive Strategy Essay research: Trung Nguyen“Chasing the Starbucks Dream” Lecture: Mr Frankie Yee Group No: 4, Industry A Group members: Smita Mukesh-ID: 12515963 Anay mapuskar-ID: 12527640 Kaaviya Ramesh-ID: 12526283 Nguyen Minh Dao-ID: 12528600 Kathambari Ravichandran- ID: 12526461 Ram Hasubhai Kathadbhai- ID: 12526208 Date: January 9th 2011 Group 4 Table of Contents 1. 2. 3. Frankie Yee ` Executive summary ..................................................................
Words: 11616 - Pages: 47
I. Background of the Case Trung Nguyen Coffee was introduce to Vietnamese coffee market in 1996. Dang Le Nguyen Vu was the chairman of Trung Nguyen. From a small coffee roasting house to ‘Central Highland’ which they do all the activities related to Trung Nguyen. People were amazed by the new coffee lifestyle that Trung Nguyen introduced and were captivated by the rich, authentic Vietnamese coffee it offered. Trung Nguyen was expanded to other provinces and cities across the country as well as
Words: 639 - Pages: 3
I. Introduction Trung Nguyen was established in 1996. At first, it as a fledgling brand in Vietnam and after that, they have created their reputation and familiar brand name to both customers at home and abroad. Over the past 10 years, from a small coffee company in Bon Me Thuot, Trung Nguyen has developed as a powerful corporation with 6 member companies with the major industries include manufacturing and trading tea and coffee, franchise and distribution services, modern retail stores. With their
Words: 3831 - Pages: 16
please to choose Trung Nguyen Coffee to analyze their strategies which is not only a light in Vietnam economy but also some lightness and refinement in Vietnamese’s soul. On june 16th, 1996, Dang Le Nguyen Vu founded Trung Nguyen in Buon Ma Thuat city- Vietnam’s coffee capital. The initial capital investments consisted of only an old bike, unwavering faith and strong with of youth as well as a genuine desire to build a famous coffee brand, bringing the flavor of Vietnamese coffee to all corners
Words: 511 - Pages: 3
I. BACKGROUND OF THE STUDY The Trung Nguyen coffee was owned by Dang Le Nguyen Vu. Trung nguyen coffee was started in the highland region of Vietnam. The company was only a smll coffee roasting house in Buon Ma Thuot city, Dak Lak Province. With the vision of creating a famous coffee brand name they wanted to introduce the authentic Vietnamese coffee to the whole world. Trung Nuyen Coffee now is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries
Words: 340 - Pages: 2
NATIONAL ECONOMICS UNIVERSITY BTEC HND IN BUSINESS (MANAGEMENT) Assignment Cover Sheet NATIONAL ECONOMICS UNIVERSITY BTEC HND IN BUSINESS (MANAGEMENT) Assignment Cover Sheet NAME OF STUDENT | Nguyễn Hùng Chiên | REGISTRATION NO. | 10120115 | UNIT TITLE | Business Environment | ASSIGNMENT TITLE | Individual Assignment | DURATION | | ASSIGNMENT NO | 1 of 2 | ASSESSOR NAME | Daniel Vanhoutte | SUBMISSION DEADLINE | Tuesday, 16 October 2012 | -------------------------------------------------
Words: 4696 - Pages: 19
distribution Date: 5/21/2013 GAIN Report Number: VM3026 Vietnam Coffee Annual 2013 Approved By: Michael Ward Prepared By: Huong Nguyen Report Highlights: Post revises its coffee production estimate in marketing year (MY) 2012/13 up to about 25 million 60 kg-bags (bags), or 1.49 million metric tons (MMT) of green coffee, about a 4 percent drop from MY2011/12 due to pre-seasonal rains during the coffee flower blossoming period in main coffee growing areas. Post also revises its total export estimate in
Words: 6115 - Pages: 25
Marketing Của Café Trung Nguyên: 1/Giới Thiệu sơ lược vê Trung Nguyên: Ra đời vào giữa năm 1996 -Trung Nguyên là 1 nhãn hiệu cà phê non trẻ của Việt Nam, nhưng đã nhanh chóng tạo dựng được uy tín và trở thành thương hiệu cà phê quen thuộc nhất đối với người tiêu dùng cả trong và ngoài nước. Chỉ trong vòng 10 năm, từ một hãng cà phê nhỏ bé nằm giữa thủ phủ cà phê Buôn Mê Thuột, Trung Nguyên đã trỗi dậy thànhmột tập đoàn hùngmạnh với 6 công ty thành viên: Công ty cổ phần Trung Nguyên, công ty cổ phần
Words: 2835 - Pages: 12
organization: economic, social, political and technological factors _ which forms a general context for managerial decision making. 4.1. Economic Economic factors play a leading role and decisive influence on the production business of Vietnamese coffee industry, inside, the developing state of the economy (stable growth or recession) has the strongest impact. In global economic conditions and domestic economy had many difficulties after the financial crisis and world recession, Vietnam's economy
Words: 1614 - Pages: 7
Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic
Words: 7849 - Pages: 32
