and mixing of cultures, they not only hide the realities of women, they also hide the reality of their own selves. Thus, Nervous Conditions is an important text, not just for what it reveals about women, but also for what it reveals about men, the value of which is under-explored. Indeed, the male characters do appear
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any change. The concept central to any social movement is that people intervene in the process of social change, rather than remaining mere spectators or passive participants in the ebb and flow of life. People seek to become proactive actors in altering the course of history. In order to achieve their aim of making a difference to the world they live in, they either initiate or become a part of collective action. Individuals consciously act together with a sense of engagement in a common enterprise
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1 LESSON NO. 1 ORGANISATION BEHAVIOUR INTRODUCTION Org. Behaviour (in short called as OB) is concerned with the study of the behaviour and interaction of people in restricted or organised settings. It involves understanding people and predicting their behaviour, and knowledge of the means by which their behaviour is influenced and shaped. Organisations are bodies or entities created for a stated purpose They may consist of one or more people. In the case of a sole trader or single operator, he needs
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different brands. With several products being launched every other day, advertisements for each one of them may go unnoticed but even then the glamour of celebrities seldom gets unnoticed. The celebrity fits in between the producers and consumers where he tries to bring the image of the product closer to the expectations of the consumer. Thus endorsing a celebrity for a product and its overall impact on the brand is very significant. Companies invest large sums of money to endorse celebrities. Because
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polity may yield. A ruler, in any detail of circumstances, brings the name of his civilization. A ruler brings life and, as well, grants death. Thus, from this standpoint, we can ask more deeply. What is it to become a Ruler? How can we say so that a ruler is effective and when he becomes ineffective? And what are
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Received: May 27, 2013 doi:10.5539/ijbm.v8n24p107 Abstract Leadership plays an essential role in the success of managing organisation. The purpose of this paper is to examine the leadership styles of two leaders in managing the two biggest airline companies in Malaysia namely, Malaysia Airlines and AirAsia. The results showed that the strong leadership style and approach by the two have contributed to the success of the mentioned airlines. The transactional and transformational approaches have significantly
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even basic necessities like nutrition, education and health care and many are still blighted by unemployment and illiteracy. Social entrepreneurs can help alleviate these issues by putting those less fortunate on a path towards a worthwhile life. Rather than leaving societal needs to the government or business sectors, they can solve the problem by changing the system. What is a Social Entrepreneur?: Over the past two decades, the citizen sector has discovered what the business sector learned
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Hajj (The Pilgrimage ) Dr. Ali Shariati Translated by: Ali A. Behzadnia, M.D. & Najla Denny Prepared by the Evecina Cultural & Education Foundation (ECEF) P.O Box 11402 - Costa Mesa, CA 92627 Copyrights Preserved Published by Jubilee Press Reproduced with permission by the Ahlul Bayt Digital Islamic Library Project team About the Author Dr. Ali Shariati was born in Mazinan, a suburb of Mashad, Iran. He completed his elementary and high school in Mashad. In his years at the Teacher's Training
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marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online
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to corroborate those finding by doing their own research. They do not want to stick their academic necks out there until they think it is safe to do so. The 'organized' disciplines of Biology, Sociology, Psychology, Geology, etc, took some time to become accepted in a formal way. According to V. R. Grant, “the
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