INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI PH.D. This book is dedicated to Chris, who glows in his father’s eye Contents Introduction v 1 Weapons of Influence 1 2 Reciprocation: The Old Give and Take…and Take 13 3 Commitment and Consistency: Hobgoblins of the Mind 43 4 Social Proof: Truths Are Us 87 5 Liking: The Friendly Thief 126 6 Authority: Directed Deference 157 7 Scarcity: The Rule of the Few 178 Epilogue
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Every-Body’s Jeans Executive Summary Every-Body’s Jeans is an idea I came up with after years of frustration trying to find the perfect fitting pair of jeans. Everybody has a different body structure; not one person is built exactly the same. If pants aren’t too short, they’re too long, or the waist doesn’t sit right, or the butt is too baggy or tight. I think everyone has dealt with this issue shopping for jeans. I want to help men and woman of all ages FINALLY get that perfect pair of customized
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S w 9B08M053 THE HEALTH NUT Colleen Sharen and Vanessa Strike wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material
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Strobist Lighting 101 (all text by David Hobby, taken from http://strobist.blogspot.com/2006/03/lighting-101.html, version 05/06/07) Intimidated by the idea of off-camera lighting? Don't be. We are pretty much starting from scratch, so no worries. The first posts will be about what kind of gear you will need to do the minimalist strobe thing. When we are done having our way with your wallet (remembering that light gives you far more bangfor-the-buck than does fast glass or the latest digital
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【美剧】The Big Bang Theory (生活大爆炸） 学习笔记 [pic] 花了两个星期时间补习TBBT，今天总算是看完了第三季，第四季就只能one episode a week的追了。在看的过程中，很努力地想一边做笔记，可惜经常看着看着就笑颠了给忘记了。不过断断续续的，还是记了一些个人觉得都是比较常见实用的口语，那些什么复杂的词，一个都没记，反正也没怎么用（我态度很不端正）。很抱歉没时间没耐心也没有那个能力对每一个知识点进行专业地分析拓展哈，都是一些个人的理解，而且当时做笔记的时候只记了英文，结果有些中文意思都忘了，bummer，我尽量回忆吧。这些东西其实都非常基础，但能把他们都记住并用于实际应用就已经很不错了。笔记不太全，基本按着个人喜好记的，哪顺眼就记哪个。也许有一天兴致来了还会把TBBT从头再看一遍，那时再补充吧。（这份笔记整理的都是一些日常用语，没有像其他笔记那么多的专业东西哦） boarding school 寄宿学校 I think I made my point. 我觉得我说得很清楚了. （还有一种说法是 My point
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THE POWER OF INFLUENCE AND TEAM-WORK IN A MULTI-LEVEL MARKETING ORGANIZATION INTRODUCTION: In the world of business there are many different approaches taken in order to influence the sale. Some businesses take the big box store approach selling and advertising their merchandise through a larger entity such as a Wal-Mart, Home Depot or Best Buy. Some take an exclusive approach selling their merchandise only through exclusive retailors such as Nordstrom’s. With these types of businesses there
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KRAFT’S BUDGETING AND STRATEGY A case study Presented to CASE STUDY IN PRODUCTION AND OPERATION MANAGEMENT BUDGETING AND STRATEGY A KRAFT FOOD INTRODUCTION The company has its origin as National Dairy Products Corporation (National Dairy), formed on December 10, 1923, by Thomas H. McInnerney. The firm was initially set up to execute on a rollup strategy in the then fragmented United States ice cream industry. Through acquisitions it
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Chapter 2 True-False Questions | |Operational management is responsible for directing the day-to-day operations of the business and therefore needs | | |transaction-level information. | | | | | |Answer:
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Every company needs a “signature experience” that sets it apart. By explicitly communicating what makes your firm unique, you can dramatically improve employee engagement and performance. What It Means to Work Here by Tamara J. Erickson and Lynda Gratton IT’S THE HR EQUIVALENT OF KEEPING UP | 104 Harvard Business Review March 2007 | hbr.org Jason Greenberg with the Joneses: In their quest to find and retain top talent, businesses often try to match competitors’ offers, ensuring
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1.0 Executive Summary Company Profile Summary Adornya understands that all jewellery is a form of self-expression, allowing women to differentiate themselves. Adornya creates one-of-a-kind products by reinventing old trinkets and used jewellery into new contemporary earrings, necklaces, and bracelets. Although each piece is unique, all pieces share a connection to the history of Nova Scotia. Each piece’s history is shared in the product description accompanying each piece of jewellery. Adornya
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